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Study will investigate mobile technology's role in investor behavior.

INTERNET BUSINESS NEWS-(C)1995-2014 M2 COMMUNICATIONS

New York University's Stern School of Business Professor Michael Tang said it will be collaborating with theIRapp to research the impact of mobile investor relations technology on the capital markets and investor behavior.

The study, a first of its kind, will look at public companies that have implemented mobile strategies, particularly the use of native investor relations apps, in IR communications. It will seek to determine the impact that such technology has on the way companies communicate, the way investors make investment decisions and the overall effect that mobile technology has on stock performance and capital market behavior. Specifically, the study seeks to empirically evaluate the impact that mobile technology and IR apps may have on a company's trading volume, stock liquidity, bid-ask spread, and analyst coverage, among others.

Jeff Corbin, CEO of theIRapp said, "Our technology platform was created by investor relations and communications professionals who understand the importance that technology can play when it comes to public companies communicating with investors and investor decision making. In a very short period of time, many well-recognized companies have embraced the importance of implementing a mobile IR strategy and utilize theIRapp platform as a simple and cost effective way to accomplish this. With more than 50,000 downloads of our companies' IR apps, significant data exists to understand how investors consume information via their mobile device particularly the impact of push notifications that alert investors to important company information. We look forward to collaborating with Professor Tang of the Stern School of Business at New York University in the years to come."

theCOMMSapp is a family of communications app building solutions that includes theIRapp, theEMPLOYEEapp, and theCOMMSapp. Its website is at www.theCOMMSapp.com and on Twitter @theCOMMSapp.

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Publication:Internet Business News
Geographic Code:1USA
Date:May 6, 2014
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