Studios find growth in licensing activities outside U.S.
As an increasing percentage of movie box office receipts come from outside the U.S., so too are international markets playing a larger role in the major studios' licensing and merchandising operations.
An exclusive TLL survey of the top Hollywood studios finds that markets outside the U.S. accounted for 39% of total licensing and merchandising revenues in 2003. Responses range from 25% of revenues for one studio, to 55% for the studio with the largest international stake. Responses take into account all licensing activities, not just those tied to feature films.
The nearly 40% of revenues coming from outside the U.S. in 2003 represent a significant jump from the prior year, when 35% of revenues came from those markets. Significantly, not a single studio reported a lower percentage in 2003; all except one studio (which reported the same percentage for both years) said international markets accounted for a larger share in 2003.
PERCENTAGE OF STUDIO LICENSING REVENUE FROM OUTSIDE THE U.S., 2002-2003 2002 35% 2003 39% SOURCE: TLL RESEARCH Note Table made from bar graph.
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|Comment:||Studios find growth in licensing activities outside U.S.|
|Article Type:||Brief Article|
|Date:||Jan 19, 2004|
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