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Studios find growth in licensing activities outside U.S.

As an increasing percentage of movie box office receipts come from outside the U.S., so too are international markets playing a larger role in the major studios' licensing and merchandising operations.

An exclusive TLL survey of the top Hollywood studios finds that markets outside the U.S. accounted for 39% of total licensing and merchandising revenues in 2003. Responses range from 25% of revenues for one studio, to 55% for the studio with the largest international stake. Responses take into account all licensing activities, not just those tied to feature films.

The nearly 40% of revenues coming from outside the U.S. in 2003 represent a significant jump from the prior year, when 35% of revenues came from those markets. Significantly, not a single studio reported a lower percentage in 2003; all except one studio (which reported the same percentage for both years) said international markets accounted for a larger share in 2003.

PERCENTAGE OF STUDIO LICENSING REVENUE FROM OUTSIDE THE U.S.,
2002-2003

2002   35%
2003   39%

SOURCE: TLL RESEARCH

Note Table made from bar graph.
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Comment:Studios find growth in licensing activities outside U.S.
Publication:Licensing Letter
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 19, 2004
Words:178
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