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Students steering future car designs; MOTORING: College gives verdict on whether new look appeals to youth market.

Byline: By Sian Powell

YOUNG drivers of tomorrow have been giving their opinions on a car of the future in Nuneaton.

Students at North Warwickshire and Hinckley College were asked to give their opinion on a disguised new car.

The restyled version of the Hyundai Getz was brought to the Hinckley Road college by automotive restyling specialists Creative Media, based at the Motor Industry Research Association site, off the A5, near Nuneaton.

Creative Media had been asked by Trinity Motors to restyle the Korean car with a possible youth market in mind.

Peter Young, of Creative Media, said the research had been very useful.

He said: "The restyled Hyundai Getz features new body-styling, wheels, exhaust and body graphics - design features we feel will be particularly appealing to these younger motorists.

"The response from students to the new vehicle was very positive and many expressed opinions that it was a car they would consider purchasing.

"We deliberately masked out the vehicle badges and logos to see if the students were able to recognise which car manufacturer was behind the design and, out of a total of 30 interviewees, only two respondents recognised the vehicle as a Hyundai, which was interesting."

Creative Media has worked closely with the college's motorsport academy over the past two years.

In the past the college has worked with the company on the MG Rally schools project at the Autosport exhibition where students worked on the Creative Media stand.

Students have also worked at a number of rally events where they have gained valuable experience working as service crews.


DS070207CAR_1 WHEELY GOOD IDEA... Giving their views on the restyled Hyundai Getz are (from left) Daniel Casey, John Davenport (project director of creative media motorsport), James Cooper and Lee Hammonds. Picture: Darryl Smith
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Publication:Coventry Evening Telegraph (England)
Date:Feb 13, 2007
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