Printer Friendly

Student recruitment campaign second year initiatives.

The second year of the profession's five-year direct marketing effort reaching 16-22 year olds ("Generation Y") was renewed recently with the MP3/Be A Music Mogul Game and the Summer Dream Internship Contest.

"Be A Music Mogul" is a Web-based interactive contest that provides high school students with an opportunity to manage a virtual music label. Students build a music label by developing a simple strategy and selecting contemporary artists who are featured on the Web site. They then develop a marketing plan, create and manage a budget, and react to random events in the marketplace in an effort to generate the highest sales for their music label. The student with the highest record sales wins various prizes, as do four runners up.

The contest is being promoted online, in high schools, and directly to students using a variety of interactive media: our campaign Web site,; through resources provided by; posters; print advertising; direct mail; e-mail; online banner ads and other engaging elements. In addition, we have promoted the game and have made available the materials to both students and teachers through two sitelets created on

For college students, once again we are running the "Summer Dream Internship" promotion which finishes in Feb. The contest offers students the opportunity to describe their dream internships at either Viacom, Vivendi Universal Net USA, WPP Group, or a public accounting firm. Finalists will be posted online, and two winners will each be awarded a $5,000 paid summer 2003 Dream Internship. Runners up and honorable mentions also will win prizes. The contest is hosted on and is available through StartHereGoPlaces as well. Students are driven to the contest through both online and offline promotional vehicles.

These campaigns are just the beginning. An exciting spring season is still to come. Watch The CPA Letter for future updates.

[internet] Louise De Sina,
COPYRIGHT 2002 American Institute of CPA's
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:CPA Letter
Date:Dec 1, 2002
Previous Article:Volunteers needed for 2003 USA Today tax hotline and tax chats.
Next Article:2002 National Management of Accounting Practice Survey results released.

Related Articles
Unique Direct Marketing Campaign Will Launch Later This Year to Boost Recruitment of New CPAs.
chair's corner.
Council hears exciting update on student recruitment initiative: campaign targeting "generation Y" launches.
Centerpiece of student recruitment effort launches.
"Start here. Go places." Student recruitment campaign generates positive momentum.
Student recruitment campaign this year includes new activities to retain current, gain new future CPAs.
Need more money for branding? Maybe your recruitment dollars aren't working hard enough.
Recruitment efforts successful in attracting best and brightest to CPA profession.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters