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Strohman returns to retailers' stores.

Strohman returns to retailers' stores

Stroh's and Stroh's Light has invited the "Strohman" back to off-premise locations to help customers celebrate the holidays.

This year's point-of-sale materials include a Strohman pole topper, easel card, table tent and a new package dangler enhanced by a holiday wreath. The materials will be available from the end of November until the new year.

"Everyone wants it to |Stroh' for the holidays, and the Strohman serves as a reminder to our customers to stock up on their Stroh's and Stroh's Light," explained Scott Rozek, Stroh's brand director.

Rozek added that Strohman has been updated to accommodate the new Stroh's packages. "The Strohman display can be built into a selling center which features our highly successful 15- and 30-packs - that's an added bonus of three or six cans of beer for customers at any time of year," Rozek said.
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Title Annotation:Stroh's and Stroh's Light beer
Publication:Modern Brewery Age
Date:Nov 18, 1991
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