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Stroh introduces new Augsburger Weiss.

The Stroh Brewery Co. has become the first major brewer to join the wheat beer wave. The company has added Augsburger Weiss to its Augsburger line of super-premium brands.

According to Stroh, Augsburger Weiss is made with malted wheat, just like German summer beers.

The company said Augsburger Weiss is a lighter, more drinkable brew, intended to provide consumers with a summer beverage alternative. "Larger brewers typically do not produce seasonal brews because of the time involved in developing the beer and the limited amount brewed," said brand director Victor Dzenowagis, "but producing specialty brews allows us to show our customers that we can make distinctive, quality beers."
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Title Annotation:Stroh Brewery Co.
Publication:Modern Brewery Age
Date:Jun 7, 1993
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