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Stroh hits the ice with N.Y. Islanders.

Stroh Brewery Co.'s Stroh's and Stroh's Light beer have teamed up with the New York Islanders to offer fans free Islander hockey tickets.

According to the brewer, fans of Stroh's and Stroh's Light can obtain free Islander tickets when they purchase one Islander ticket and present a "buy one, get one free" coupon, which is available only at retail locations.

The offer is limited to New York residents only and a maximum of four free tickets a game for Islander games in January and February against the Pittsburgh Penguins. Washington Capitals, Winnipeg Jets, Ottawa Senators, Quebec Nordiques, and the Vancouver Canucks.

"Once winter hits, we know New Yorkers love to watch Islander hockey," explained Scott Rozek, Stroh's brand director. "We're glad to offer fans a chance to bring along a friend or family member to enjoy Islander hockey and also a cold Stroh's or Stroh's Light before the game."

At retail accounts, a banner will direct consumers to displays of Stroh's, where they can find "buy one, get one free" coupons on easel cards, Rozek said. Consumers can redeem their tickets by mailing in a coupon or presenting it at the Islander box office.
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Title Annotation:Stroh Brewery Co.; free Islander hockey tickets
Publication:Modern Brewery Age
Date:Dec 28, 1992
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