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Stroh's ousted by Minnesota Brewing.

In a beer industry version of the battle of David and Goliath, the newly-founded Minnesota Brewing Co.'s Landmark beer has replaced Stroh's at the Minneapolis Metrodome.

"[Stroh Brewery Co.] didn't have a real competitive bid this time," said Ron Price, general manager of Volume Services, the Dome's concessionaire.

According to Karen Karels, operations manager of the St. Paul-based Minnesota Brewing Co.,

"For the little brewery that had to fight for a year and a half to be opened, we're really glad."

All told, three brewers will sell beer at the Dome. Miller Brewing Co. will sell its products at two-thirds of the facility's 30 concession stands, while Anheuser-Busch, Inc., will be represented at the other third. Landmark will be sold at all 30 stands, but in lower quantities than the other two.

Also knocked out of the bidding was Coors Brewing Co., which was replaced by Miller. Price explained contracts were awarded on the basis of price, service and share of the market.
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Title Annotation:Stroh Brewery Co.
Publication:Modern Brewery Age
Date:Apr 13, 1992
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