Street project has Chance to make impact; Board's community scheme set to Shine CRICKET.
DURHAM County Cricket Board, in partnership with national cricket charity Chance to Shine, has launched a street cricket project in Sunderland.
Chance to Shine Street - the charity's community programme which aims to engage young people in areas of socio-economic disadvantage through a fun, fast-paced street cricket format - will be delivered in Durham for the first time.
The project is set to engage Sunderland's South Asian community through a number of accessible and inclusive opportunities, driven by partnering delivery organisation Young Asian Voices (YAV).
The Street Programme was launched with a girls-only cricket session at Sans Street Youth and Community Centre.
The session is one of three weekly cricket initiatives the project will consist of.
In addition, the Board and YAV will deliver two junior mixed training sessions.
The scheme will gradually progress to competition opportunities and young adults' leagues.
It will be in place in Sunderland for the next three years, aiming to create a link with a group which has not been engaged with by the Board before.
The involvement with the city's South Asian Community will be led by YAV - a charity whose objective is to provide key opportunities and services which benefit the local community and in particular the young members of the black and minority ethnic communities.
Chance to Shine Street started in 2008 with a pilot of 10 London projects and has since grown to deliver around 165 schemes and has engaged more than 10,000 young people nationally.
Chance to Shine Project Manager at Durham Cricket Board Steven Bell said: "We are excited to launch Chance to Shine Street in Sunderland.
"For a number of years we have had the desire to engage with our South Asian communities and this project will give us the reach needed to make this happen.
"Through our partnership with YAV we can communicate with these communities better and get an insight into the offers they want.
"For us it is massively important to create a provision which is driven by the community itself and YAV will advocate this well.
"They already engage on a number of other initiatives with the young members of the BME community in Sunderland.
"YAV have seen a high demand for and interest in cricket but due to affordability, accessibility and other barriers few members of their communities are able to access it.
"We believe Chance to Shine Street will address that and we want the project to create an inclusive environment where cricket is a vehicle for social cohesion."
Youngsters join coaches from Durham County Cricket Board and the YAV charity to launch the Chance to Shine street project in Sunderland