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Streaming A Success in Extending Reach, Geographic Boundaries and Time Spent Online; OnRadio Network Surpasses 40 Stations Streaming With a Combined Cume of Over 20 Million.

SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--July 21, 1999--

The radio industry is making waves on the Internet.

Sound waves. Radio stations across the country are extending their franchises onto the Web, and are capitalizing on one of their most valuable resources -- their signal, to draw consumers to their Web sites. OnRadio, the largest network of information and entertainment portals on the Internet, today announced that it has surpassed the milestone of over 40 affiliate stations that are streaming their signals with an overall Cume (listening audience) of more than 20 million.

"Stations streaming with OnRadio have seen increases in Cume of up to 15% in the last three months," said Ricardo Ramirez, president and CEO of OnRadio. "This demonstrates the powerful role that audio plays in keeping a user connected to the station's Website."

"Streaming also extends your reach because it transcends the geographical barriers of the on air world," continued Ramirez. "Along with core listeners, it is not uncommon for a station to receive song requests from around the world, providing unprecedented branding opportunities."

According to Arbitron New Media's recent study, 13% of Americans have listened to the radio online. The study also reveals that 51% of the people who have listened to radio online tune into their local stations.

"Building community is key to any successful Website," said Ramirez. "Radio is fortunate to have a loyal, established community on air that can be easily extended to online." He continued, "While our core business has been with the radio industry, based on our streaming success we plan to expand our market to other consumer-oriented businesses who can use audio-driven content to increase the time spent online and ultimately the revenue per session."

About OnRadio, formally known as Electric Village, is the largest Internet radio network, providing the only complete, scalable, turnkey Internet solution to the broadcast industry to help extend each station's relationship with its audience, increase brand loyalty and drive new income through non-traditional revenue streams. By integrating radio with the Internet, OnRadio creates a rich, interactive Web environment that establishes individual radio stations as entertainment / information portals. OnRadio publishes and provides content to over 600 radio and branded media Web sites that reach a cumulative listening audience of over 100 million people. OnRadio has strategic partnerships with Microsoft (MSFT), InterVU (ITVU), and Vibe|SPIN Ventures. OnRadio was founded in 1996 and is headquartered in Scotts Valley, Calif.

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Publication:Business Wire
Date:Jul 21, 1999
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