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Strategy Analytics Announces Launch of New Advisory Service Supporting $280bn Broadband Entertainment Market.

BOSTON, July 10 /PRNewswire/ --

Strategy Analytics, the global consulting firm, today announces the launch of a new strategic advisory service, Broadband Entertainment Strategies, (BES), addressing the needs of content developers, service providers and network operators as they seek to make use of the widespread deployment of broadband technologies in the residential environment. According to Strategy Analytics projections, consumers will spend $280bn worldwide on broadband services and content in 2005.

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"The deployment phase is now in full flow," says David Mercer, VP, Consumer Practice at Strategy Analytics. "The challenge is now to repay that investment by developing compelling new services and applications, and to maximize revenue streams."

Key strategic broadband battlegrounds will emerge at a number of levels: access terminal (PC/TV/appliance), access network (cable, telco, satellite, fiber), and software platform (OS, middleware). Content developers and service operators must appreciate these competitive dynamics, if they are to reach 220 million broadband households across North America and Europe in 2005.

"The consumer media and technology industries are entering an exciting period in their history," notes Michael Mascioni, Senior Analyst with Strategy Analytics' Consumer Practice. "The coming decade will provide numerous challenges as well as opportunities. The winners will be those who think beyond today's entertainment concepts, recognizing the potential of broadband technologies to deliver richer, deeper, immersive experiences."

Company Background:

Strategy Analytics provides information and insights to help competitors develop strategies in consumer electronics and media, wireless communications, personal computing, automotive electronics, e-commerce, energy markets, and enabling technology business. Contact: David Mercer, tel: +1 781 235 6550 x218. Email: dmercer@strategyanalytics.com Website: http://www.strategyanalytics.com

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Date:Jul 10, 2001
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