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Strategic Management in Emerging Markets: Aligning Business and Corporate Strategy.


Strategic Management in Emerging Markets: Aligning Business and Corporate Strategy

Krassimir Todorov and Yusaf H. Akbar



479 pages



This book describes strategic management in emerging markets, discussing strategy development in that context; the basics of strategy and strategic management; corporate and business strategy; contemporary corporate strategies, including integration, intensive, diversification, and defensive strategies; strategic paradigms, including market and resource-based views; generic strategies in relation to cost leadership, product differentiation, niche/focus, and pricing strategies; and business models and strategy. Case studies are provided in each chapter. Distributed in North America by Turpin Distribution. (Ringgold, Inc., Portland, OR)

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Article Type:Book review
Date:Jan 1, 2019
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