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Straight from the Mediterranean.

MAY IS BRINGING MORE THAN JUST FLOWERS AND SUNSHINE; it is International Mediterranean Diet Month. This year, Oldways, a Boston-based food and nutrition non-profit, is celebrating the 20th anniversary of the organization's introduction of the Mediterranean Diet and the Med Diet Pyramid to the U.S. The diet has received a lot of press recently for its healthy approach to meals that focus on vegetables, seafood and good fats, among other things, combined with physical activity.

"Even 20 years later, the beauty of the traditional Mediterranean Diet is that, unlike restrictive fad diets, it celebrates cooking and eating simple, wholesome, minimally processed foods, as well as being active, enjoying delicious meals with friends and family and drinking wine in moderation with those meals," says Sara Baer-Sinnott, president of Oldways. "With more research pointing to the health advantages of the Mediterranean Diet, including a first-of-its-kind clinical study showing its impressive cardiovascular benefits, it is the perfect time to celebrate International Mediterranean Diet Month."

In celebration of the milestone, Oldways and the Mediterranean Foods Alliance have published The Oldways 4-Week Mediterranean Diet Menu Plan. The 80-page, full-color book offers a month's worth of simple and affordable meal menus with recipes, such as six-minute shrimp and cherry tomato and olive pizza. Old-ways will also feature a blog series called A Mediterranean Memory a Day, on its Table blog, in addition to giveaways, sampling opportunities and more.

Retailers can find resources for promoting International Mediterranean Diet Month on the organization's website, including the Oldways Nutrition Exchange (ONE) program toolkits created for supermarket dieticians' use with in-store promotions and events. For more information, visit www.oldwayspt.org.

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Title Annotation:TRADE TALK
Author:Hatt, Elizabeth Louise
Publication:Grocery Headquarters
Date:May 1, 2013
Words:272
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