Stopping the booze pricier than alcohol.
Byline: EXCLUSIVE BY NADA FARHOUD Consumer Features Editor
THE four million Britons planning on a dry January may find it costs up to twice as much as sticking with the booze.
Drinks' firms are cashing in by charging more for low or alcohol-free drinks.
Fifteen cans of Heineken premium lager costs PS12 at Asda or PS1.82 per litre.
But the alcohol-free version costs PS2.02 a litre.
London-based distiller Seedlip sells non-alcoholic Spice 94 for the equivalent of PS31.40 a litre at Tesco, while Gordon's London Dry Gin is PS16 a litre.
Martyn James of resolver .co.uk complaints site said: "Charging more is a slap in the face for those trying to do the right thing."
A Seedlip official said: "Spice 94 takes six weeks longer than gin to produce."
GIVING UP Drinker with pint