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Stopping the booze pricier than alcohol.

Byline: EXCLUSIVE BY NADA FARHOUD Consumer Features Editor

THE four million Britons planning on a dry January may find it costs up to twice as much as sticking with the booze.

Drinks' firms are cashing in by charging more for low or alcohol-free drinks.

Fifteen cans of Heineken premium lager costs PS12 at Asda or PS1.82 per litre.

But the alcohol-free version costs PS2.02 a litre.

London-based distiller Seedlip sells non-alcoholic Spice 94 for the equivalent of PS31.40 a litre at Tesco, while Gordon's London Dry Gin is PS16 a litre.

Martyn James of resolver complaints site said: "Charging more is a slap in the face for those trying to do the right thing."

A Seedlip official said: "Spice 94 takes six weeks longer than gin to produce."


GIVING UP Drinker with pint

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Publication:The Mirror (London, England)
Geographic Code:4EUUK
Date:Jan 4, 2019
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