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Sticking it to impotence.

Viagra gum? Yes, the Wm. Wrigley Jr. Co. has a patent to manufacturer a gum that would deliver a dose of sildenafil to treat erectile dysfunction. The gum would appeal to patients who have trouble taking pills and would be less irritating to the stomach, but Pfizer's patent on Viagra doesn't expire until 2011. The company reportedly has no plans to repackage Viagra or to license the drug to Wrigley or anyone else. Medicinal gums are not exactly a burgeoning market: Wrigley earlier this year pulled the plug on Surpass--a heartburn relief gum--due to lagging sales. Dr. Greg Bales, a Chicago urologist skeptical about the appeal of a Viagra gum, told the Chicago Sun-Times that "I just don't think chewing gum will put many people in the mood." But we'd say that if the gum doesn't put you off, it really could "double your pleasure."
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Title Annotation:Indications
Author:Berger, Joanne M.
Publication:Internal Medicine News
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 15, 2003
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