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Stellent Announces Strategy for Leveraging Really Simple Syndication (RSS) in Enterprise Content Management Framework.

EDEN PRAIRIE, Minn. -- Company Releases Enhanced Capabilities for Using RSS Feeds to Distribute and Integrate Managed Content and Content Services in Stellent Universal Content Management

Stellent, Inc. (Nasdaq:STEL), a global provider of content management solutions, announced today a new strategy for leveraging really simple syndication (RSS) within an enterprise content management (ECM) framework.

RSS is an XML format used to portray a list of Web content via short titles and summaries with links to Web pages and content or blog posts. The technology is quickly gaining popularity because it allows organizations to quickly and easily distribute multiple types of content while giving users the flexibility to subscribe to only the information they want or need. RSS readers enable users to access content from their desktop, portals and email clients, and are available as incorporated functionality or free plug-ins.

According to Forrester Research,(1) ECM vendors "need to think out of the DAM and WCM box. Social computing technologies such as blogs, wikis and RSS are natural extensions to WCM."

New and enhanced Stellent(R) Universal Content Management(TM) capabilities make it easier for customers to distribute and integrate content managed within an ECM architecture.

"RSS provides a mechanism to deliver exactly what the subscriber wants from the Stellent system," said Dan Ryan, executive vice president of marketing and business development for Stellent. "Users can browse the content and Web sites managed in Stellent Universal Content Management, conduct searches for content, and then subscribe to and receive individual content items or groups of content via an RSS feed. Additionally, with Stellent's service-oriented architecture, search results and content services can be quickly and easily formatted into an RSS feed -- delivering secure, personalized content and ECM 'actions.' For example, users can take advantage of RSS to receive content, such as intranet content, customer newsletter articles, collaboration projects and the latest downloads on a particular corporate Web page, as well as content services, such as a workflow inbox or a list of checked out items."

Enhanced RSS Support in Stellent Universal Content Management

Stellent Universal Content Management's new, out-of-the-box templates enable organizations to quickly deploy RSS feeds for intranet, extranet and public Web site content managed in the Stellent repository. The Stellent system automatically generates RSS feeds of managed content using metadata and rule sets. These feeds can be static lists or dynamic feeds that change depending on the viewer's role and access privileges. Stellent users also may leverage external RSS feeds to display content from other online news sources within the branding parameters of their particular Web sites. And, users can utilize the system to monitor and distribute blog posts via RSS feeds.

In addition, Stellent Universal Content Management's templates help organizations employ RSS feeds to integrate managed content with desktop applications and portals. For example, the system can distribute lists of managed content that are displayed within Microsoft Outlook and Web browsers. Similarly, the technology can display personal and collaborative feeds of content and actions, such as "My Workflows Inbox," "My Checked Out Items," "My Projects" and "My Saved Queries." RSS feeds also offer a simple and seamless way to integrate Stellent-managed content into a portal infrastructure, facilitating quick displays of content and content management-based actions.

Additional functionality the Stellent system brings to RSS feeds includes:

--Ease of implementation -- automatically generates feeds based on metadata and rule sets.

--Single-source content management and reuse -- allows content to be modified or added in one instance with the change appearing in multiple RSS feeds, Web sites, portals, etc.

--Security and personalization -- enables entire lists or pieces of content to require a user name and password to gain access, and feeds can be customized to reflect a particular user and his or her processes.

--Usage analytics -- leverages analytics, such as most accessed content or most popular knowledge base article, to create RSS feeds.

--Transformation -- converts more than 370 file formats to Web and wireless formats, facilitating efficient delivery of content in native formats.

--Interactive content management actions via RSS -- enables users to interact with content-centric applications from RSS readers, prompting them to review workflows, email project teams, check out and open content, etc.

--Richer content presentation -- automatically includes thumbnails, text abstracts and selected metadata in RSS feeds, providing more descriptive information.

--Robust caching and publishing scenarios -- facilitates optimal performance whether a list is static or dynamic.

To learn more about how to best leverage RSS feeds within an ECM framework, view the recorded Stellent seminar entitled "Incorporating RSS into Your Enterprise Content Management Investment" at

Stellent Universal Content Management Features

Stellent Universal Content Management provides rapid success and distinct advantages to customers via its product functionality, breadth of content managed, unified architecture and ease-of-use -- all which enable fast implementations and quick user adoption. The Universal Content Management product suite offers a full array of enterprise content management functionality, including document management and imaging, Web content management, digital asset management, collaboration, and records management. The scalable system manages and delivers the entire spectrum of unstructured content, from documents, graphics and Web pages to scanned images, email and records.

Stellent technology is standards-based, multi-platform and service-oriented, and provides productized integrations to leading application server, portal and enterprise resource planning applications. These solutions enable customers to easily deploy multiple line-of-business applications -- such as public Web sites, secure intranets and extranets, compliance initiatives, and marketing brand management -- as well as multi-site management and enterprise-wide content management. For more information, contact Stellent at (952) 903-2000.

About Stellent, Inc.

Stellent, Inc. ( is a global provider of content management software solutions that drive rapid success for customers by enabling fast implementations and generating quick, broad user adoption. With Stellent Universal Content Management, customers can easily deploy multiple line-of-business applications -- such as public Web sites, secure intranets and extranets, compliance processes, and marketing brand management -- and also scale the technology to support multi-site management and enterprise-wide content management needs.

More than 4,500 customers worldwide -- including Procter & Gamble, Merrill Lynch, Los Angeles County, The Home Depot, British Red Cross, ING, Vodafone, Georgia Pacific, Bayer Corp., Coca-Cola FEMSA and Genzyme Corp. -- have selected Stellent solutions to power their content-centric business applications. Stellent is headquartered in Eden Prairie, Minn. and maintains offices throughout the United States, Europe and Asia-Pacific.

Any forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties including, without limitation, risks of intellectual property litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company's products, risks of downturns in economic conditions generally and in the enterprise content management and unstructured information management markets specifically, risks associated with competition and competitive pricing pressures, risks associated with foreign sales and higher customer concentration and other risks detailed in the Company's filings with the Securities and Exchange Commission.

Stellent and the Stellent logo are registered trademarks or trademarks of Stellent, Inc. in the USA and other countries. Outside In and Quick View Plus are registered trademarks of Stellent Chicago, Inc. in the USA and other countries. All other trade names are the property of their respective owner.

(1) "Transactional, Business, and Persuasive Content: A Better Way to Look at Enterprise Content," Forrester Research, Inc., Dec. 21, 2005.
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Comment:Stellent Announces Strategy for Leveraging Really Simple Syndication (RSS) in Enterprise Content Management Framework.
Publication:Business Wire
Geographic Code:1USA
Date:Feb 14, 2006
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