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Starting on the right foot: a new year means new challenges for ADAA.

Greetings and Happy New Year! I hope this finds you well and settling into 2012. It's a common practice to reflect on the past year and look forward into the coming year and perhaps even make resolutions about changes we want to see in our lives. This is a good practice for organizations, too, so with that in mind, I thought I'd take a look at our recent past, reflect on where we've been and then look ahead into the coming year and what's in store for ADAA members.

Two years ago, we launched E-Membership and while our initial goals were met, our resolution for the coming year is to develop strategies that locals and states can use to increase the conversion of E-Members into active members.

Our commitment to "go green" that was started two years ago is an on-going process. We will continue to do business using electronic communication whenever possible and will include the final year of phasing out printed Delegate Handbooks at Annual Session in San Francisco this October.

Increasing our visibility in the dental community and strengthening partnerships with other organizations and corporations continue to be high priorities, as well as continuing work toward some form of mandatory education/credential.

We have a lot to look forward to in the coming year as a result of some "resolutions" that have been made to help advance and promote our profession. This includes putting your dues dollars to work for you in a couple of ways--there will be a new website up and running with the new year that will provide you with streamlined access to education and information about dental assisting, the association and products of interest like TotalCare, which has just launched a new website ( Let us know what you'd like to see.

Education has always been a cornerstone of the ADAA. We continue to provide high quality comprehensive continuing education to members and non-members alike. Education that keeps you current and knowledgeable about your profession and career. As an increased benefit to active members, you will now have unlimited access to all online courses--at no charge (not even a processing or grading fee). Members can continue to take advantage of live education with the Roundtable Learning provided at most regional meetings or their local and/or state meetings. The popular newsletters will continue, but will be delivered electronically this year--and there's something for everyone, whether you are a business assistant, an educator or a student. If you aren't receiving the newsletter, contact ADAA Central Office via phone at 877-874-8735 or e-mail to subscribe. And of course, there's the e-newsletter 24/7 with all kinds of articles related to dental assistants that keep us abreast of current topics. Links to all these can be found on our website,

We can't do this work without you, though! You are an important partner in growing and strengthening the profession and organization. Dental assistants provide a vital and critical service to the patients and dental practice. Thank you for what you do each and every day in whatever setting you work as a dental assistant.

It was wonderful to talk with those of you I had the chance to meet during the Greater New York meeting and I look forward to chatting with other members from around the country in the coming months. In the meantime, if there is anyway we can help, we want to hear from you.


Claudia Pohl, CDA, RDA, FADAA, BVEd

ADAA President 2011-2012
COPYRIGHT 2012 American Dental Assistants Association
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Title Annotation:President's Page; American Dental Assistants Association
Author:Pohl, Claudia
Publication:The Dental Assistant
Geographic Code:1USA
Date:Jan 1, 2012
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