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Starting and Building Your Own Accounting Business.

John Wiley & Sons, Professional & Trade Division, 605 Third Avenue, New York, NY 10158-0012, (212) 850-6000, $49.95 (group rates and discounts available).

This is a 394-page practical guide for anyone interested in starting their own accounting practice. Topics discussed include: setting up your office; whether or not you need a CPA certificate; selection of appropriate hardware and software; developing your business plan; recruiting, training and managing staff, how to charge and collect; sales techniques for the nonsatesperson; prospecting for clients; advertising and sales promotion; planning for growth; and more. This second edition also contains charges and forms which can be reproduced for use in your practice, advice on how to handle small-client income tax returns, and a comprehensive bibliography of sources for further information. Mr. Fox is president of Jack Fox Associates in San Diego and an adjunct professor at American University in Washington, D.C. He formerly served as the budget director for the National Alliance of Business. This manual could prove to be a valuable resource for beginners in the business of accounting.
COPYRIGHT 1991 National Society of Public Accountants
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:The National Public Accountant
Article Type:Book Review
Date:Jul 1, 1991
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