Start Your Engines! Hills Bros Coffee Fuels Up Chicago with Inaugural NASCAR Busch Grand National Race at Chicagoland Speedway.
CHICAGO--(BUSINESS WIRE)--June 13, 2001
Hills Bros Coffee and NASCAR will be an unbeatable team this summer with Hills Bros Coffee's title sponsorship of the inaugural NASCAR Busch Grand National race at Chicagoland Speedway, Joliet, Illinois.
The Chicagoland Speedway in Joliet, Illinois and Hills Bros agreement designates that the first three NASCAR Busch Series Grand National Division races at the state-of-the-art speedway will be named the Hills Bros Coffee 300.
Hills Bros Coffee is the number one coffee in the region and NASCAR is the fastest growing sport in America, making this a perfect partnership.
"We're thrilled to sponsor the inaugural NASCAR Busch Grand National race at Chicagoland Speedway," said Phillipe Schaille, director of marketing of Sara Lee Coffee & Tea. "We're gearing up for the races and hope to make the weekend enjoyable for Hills Bros Coffee lovers and NASCAR fans."
The inaugural NASCAR Busch Grand National race at Chicagoland Speedway begins on Friday, July 13 with the Hills Bros Coffee Pole Day. On Saturday, July 14, Hills Bros Coffee will be the sole sponsor of the inaugural NASCAR Busch Grand National race, the Hills Bros Coffee 300.
"We are confident that NASCAR's debut weekend at the Chicagoland Speedway is going to be a great experience," said Joie Chitwood III, vice president and general manager of the Chicagoland Speedway. "The race entitlement commitment and sizeable investment we have from Hills Bros Coffee and Tropicana, two strong brand names in the market today, shows the strength of NASCAR and the marketing opportunities it provides to the fans and consumers. It has been a pleasure to work with Hills Bros Coffee and they have been extremely helpful in making sure that the entire weekend will be a huge success for everyone involved."
Chicago has been home to Hills Bros Coffee for more than 70 years, since R.W. and Austin Hills moved to the city in 1930. The Hills brothers moved to Chicago, wearing red coats and delivering bricks of coffee to every door in the city. Within 11 months, Hills Bros Coffee became the regions best selling coffee, and remains so today.
To encourage Chicagoans get involved in the Inaugural race, Hills Bros Coffee will conduct a series of events today so consumers can be a part of the NASCAR excitement. The Hills Bros Coffee #90 Winston Cup car driver Hut Stricklin and legendary owner/racing veteran Junie Donlavey will be at Navy Pier with a show car for visitors to experience. In addition, another Hills Bros Coffee #90 Winston Cup car will be "racing" on the Chicago River and Navy Pier water area on a barge and a special Hills Bros Coffee "Pit Crew" will be fueling up Chicago with complimentary Hills Bros coffee.
As a celebration of Hills Bros Coffee's rich Chicago heritage, the company is also partnering with the Greater Chicago Food Depository for the race. Fans at the track can donate $2 to enter the "Guess the Number of Beans" raffle, and Hills Bros Coffee will match the total dollar donations in coffee. The participant who correctly guesses the number of beans in a giant Hills Bros Coffee can will win a trip for four to a Richmond, Va. NASCAR race in the fall. Hills Bros Coffee has committed to a minimum of $10,000 that will be donated to the Greater Chicago Food Depository.
Hills Bros Coffee, founded in 1906, has grown to become a market leader in the coffee industry, offering the highest quality coffee beans throughout the United States. Over 125 years of devotion to fine coffees counts for Hills Bros Coffee's consistent good taste. For more information about Hills Bros Coffee and NASCAR, visit the Hills Bros Coffee Web site at www.hillsbrosracing.com. Hills Bros Coffee is a division of Sara Lee Corporation.
Chicagoland Speedway, located just 30 miles southwest of downtown Chicago on old Historic Route 66 in Joliet, Illinois, is a 1.5-mile D-shaped tri-oval superspeedway with seating for 75,000. Chicagoland Speedway is owned and operated by Raceway Associates, a combined ownership group from International Speedway Corporation (ISC) (NASDAQ/NM: ISCA; OTC Bulletin Board: ISCB), Indianapolis Motor Speedway Corporation and nine Joliet entrepreneurs.
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|Date:||Jun 13, 2001|
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