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Starkey Announces Exclusive Licensing Agreement with Nickelodeon & Viacom Consumer Products to Create Pediatric Hearing Aids.

MINNEAPOLIS -- Starkey Laboratories, Inc., one of the world's leading hearing technology companies, is excited to announce an exclusive licensing agreement with Nickelodeon & Viacom Consumer Products (NVCP) to launch co-branded pediatric hearing aids. The pediatric earmolds specifically created for children ages 0-13 will feature characters from Nickelodeon's most popular TV shows, including SpongeBob SquarePants, iCarly, Go, Diego, Go! and Dora the Explorer.

"We are thrilled to have the opportunity to work with Nickelodeon on this initiative," said Chris McCormick, Senior Director of Marketing and Communications for Starkey. "We choose our partners carefully and feel that Nickelodeon will provide a fun and engaging way to connect with kids and make the entire process less frightening for them."

Starkey is one of Nickelodeon's latest partners, which include Norwegian Cruise Line, Mall of America, the Boys & Girls Club of America, the Kaiser Family Foundation, among others.

About Starkey([R])

Starkey Laboratories, Inc. is a privately held, global hearing technology company headquartered in Eden Prairie, Minn. The company is recognized for its innovative design, development and distribution of comprehensive digital hearing systems. Founded in 1967, Starkey employs over 3,500 people, operates 22 facilities and conducts business in over 100 markets worldwide. For more information, visit

About Nickelodeon & Viacom Consumer Products

Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
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Comment:Starkey Announces Exclusive Licensing Agreement with Nickelodeon & Viacom Consumer Products to Create Pediatric Hearing Aids.
Publication:Business Wire
Geographic Code:1U4MN
Date:Mar 8, 2010
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