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Starfish Software and LapLink Partner to Bring TrueSync Plus Technology Direct to End Users, Small/Medium Business.

Business Editors/High-Tech Writers


Oct. 16, 2002

File Sync and Data Sync Leaders to Team Up To Extend Channels,

Broaden Device Support, Reach New Markets with

TrueSync Plus for PDAs and Mobile Phones(TM)

Starfish Software, a leading provider of end-to-end mobile infrastructure solutions for the wireless world, and LapLink, a recognized leader in file transfer and synchronization technology, today announced the launch of their joint technology distribution partnership with TrueSync(R) Plus for PDAs and Mobile Phones.

TrueSync Plus, Starfish's leading data synchronization software, provides one-click patented multi-point data synchronization between popular PDAs, mobile phones, applications and services. Under the partnership between the companies, LapLink will offer the power of Starfish's TrueSync Plus solution directly to LapLink's millions of end user and enterprise customers worldwide as TrueSync Plus for PDAs and Mobile Phones.

"As leaders in our respective markets, Starfish and LapLink form a powerful team and our complementary visions, technologies and channels make our partnership a natural," said Ms. Gregg Armstrong, President and CEO of Starfish Software. "TrueSync Plus for PDAs and Mobile Phones provides mobile device users and businesses with the most advanced multi-point data synchronization features supporting a wide variety of popular handheld devices, mobile phones and enterprise applications, and is the perfect addition to LapLink's market-leading file transfer and PC synchronization offerings."

TrueSync Plus for PDAs and Mobile Phones will provide support for synchronization of calendar, contacts, tasks, notes and email on a wide range of devices, applications and services. TrueSync Plus for PDAs and Mobile Phones is available at the LapLink Online Store, also via selected LapLink retailers, preferred resellers, and distribution partners in the US and Europe. See for more information.

"TrueSync Plus for PDAs and Mobile Phones offers robust PIM data access across the most popular desktop applications, PDAs and mobile handsets," said Todd Rupley, vice president of marketing and sales for LapLink. "Given the outstanding reputation Starfish has earned for their TrueSync Plus technology in carrier-class and large scale enterprise deployments worldwide, we welcome the opportunity to work closely with them to expand our synchronization offerings to include the market's best mobile data synchronization solution -- TrueSync Plus for PDAs and Mobile Phones."

About Starfish

Starfish ( offers mobile solution providers the smartest way to deploy end-to-end Managed Mobility(TM) solutions using its market-leading TrueSync(R) data synchronization, device management and Simplify(R) connectivity management platforms. Wireless carriers, device manufacturers and software infrastructure and application vendors rely on Starfish because of its proven technology, expertise and ability to deliver. Founded in 1994, Starfish is an independent wholly owned subsidiary of Motorola (NYSE:MOT) and a founding sponsor of the SyncML Initiative.

Starfish, TrueSync, Sidekick, EarthTime, Simplify, the TrueSync Arrows logo and the Starfish logo are registered trademarks of Starfish Software, Inc. Other trademarks of Starfish Software, Inc. include, but are not limited to: SuperKey, Reflex and Dashboard. Other trademarks or service marks are the property of their respective owners.

About LapLink Inc.

LapLink has established itself as the leader in the development of file transfer and synchronization technology. Best known for its LapLink and PCsync products, LapLink has earned the trust of more than 15 million customers worldwide who transfer millions of files per week. To date, LapLink has released fourteen generations of award winning file transfer and synchronization products and peripherals. In addition, LapLink is the developer and exclusive patent-holder of SpeedSync technology, which is used in all of its products for accelerating the speed of data transfers by real-time calculation of changes to files.

LapLink is a privately held company headquartered in Bothell, Wash. The company has international sales offices in Europe, Latin America and the Asia-Pacific region. LapLink products are available through its Web site at or most retail outlets including Best Buy, CompUSA, Staples, Office Depot, and Fry's Electronics.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 16, 2002
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