Printer Friendly

Starbucks to Carry Naked Juice.

World's Premier Coffee Company to Introduce Super Premium Naked Juice to Customers

AZUSA, Calif. -- Naked Juice Company today announced a multi-year distribution agreement with the Starbucks Coffee Company (Nasdaq:SBUX) to serve select Naked Juice 100 percent juices and juice smoothies at nearly 7,000 Starbucks company operated stores in the U.S. later this year.

"Making Naked Juice available in Starbucks stores allows us to bring the best all-natural juice to more consumers," said Adam Carr, general manager of the Naked Juice Company.

"Naked Juice offers Starbucks customers another healthy and delicious beverage option, and furthers our commitment to provide high quality and nutritious choices," said Denny Post, Senior Vice President of Global Food & Beverage, Starbucks Coffee Company.

Participating Starbucks stores will carry four popular Naked Juice beverages:

* Green Machine: a top-selling 100 percent juice smoothie of apples, kiwi fruit, banana, pineapple, mango boosted with ten green superfoods including Spirulina, chlorella, broccoli, spinach, blue green algae, and wheat grass.

* Mighty Mango: an exotic 100 percent juice smoothie of mangoes, apples, orange, banana, a hint of lemon boosted with vitamins A, C, and E.

* O-J: the juice of pristine oranges squeezed to perfection.

* Protein Zone: Juice smoothie with apples, pineapple, banana, orange, a hint of coconut and packed with soy and whey protein.

With 2006 sales of more than $150 million and the fastest-growing super-premium juice brand in the nation, the Naked Juice Company, based in Azusa, Calif., has a loyal and rapidly growing consumer base. Its products include more than 25 all-natural, 100 percent chilled juices and juice smoothies made from the best bare-naked fruits, with no added sugars or preservatives. Currently, Naked Juice is sold in supermarkets, club stores, health food stores and other specialty stores nationwide.

"Starbucks is synonymous with extraordinary coffee and Naked Juice is synonymous with premium all-natural 100 percent juices," said Carr. "Together, it's a perfect blend."

Acquired by PepsiCo (NYSE:PEP) in January 2007, Naked Juice complements PepsiCo's expanding portfolio of juice and juice drinks sold under the Tropicana, Tropicana Pure 100% Juice, and Dole(a) brand names.

About Starbucks

Starbucks Coffee Company provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit

About The Naked Juice Company

Naked[R] Juice, a leader in the super-premium juice category, was founded and first marketed towel-to-towel on the beaches of Santa Monica, CA in 1983. The Naked Juice line of all-natural 100 percent juices, fruit juice smoothies and protein smoothies are made from the best bare-naked fruits and boosts with no added sugar, preservatives, artificial colors or flavors. Naked Juice is sold in supermarkets, club stores, health food stores and neighborhood markets throughout the nation.

About PepsiCo

PepsiCo (NYSE:PEP) is one of the world's largest food and beverage companies, with 2006 annual revenues of more than $35 billion. The company employs approximately 168,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America Sustainability Index. For more information, please visit

(a) Dole brand name is licensed from Dole Food Company, Inc.
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008, Gale Group. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Jan 16, 2008
Previous Article:MF Global to Release Fiscal Third Quarter 2008 Results.
Next Article:CallWave Launches Visual Voicemail for Apple Products.

Related Articles
All juiced up: rating the top squeezes.
Juice what the doctor ordered.
New juice flavors from IZZE.
Pomegranate juices.
All-natural energy & Superfood beverages.

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters