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Star TV Shoot to the U.K.

Rupert Murdoch and Indian media mogul Subash Chandra's intense rivalry has now reached English waters as Murdoch launched Indian pay-TV channels in the U.K. to compete with Chandra's Zee TV. Murdoch decided to offer Star News, a 24-hour news channel, and Star Plus, an entertainment channel, to accelerate profitability and put this conglomerate head-to-head with Zee TV, the best-known Indian channel in the U.K.

Since Murdoch's acquisition of Star TV in 1993, profits have been minimal, but that may change. Star TV, which now spans 100 million homes, is expected to benefit financially as a result of the broadcasting expansion. Star channels will be available in the U.K. via British Sky Broadcasting's pay-TV service, which will offer the two Indian channels on a subscription basis at $23.70 a month.
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Title Annotation:Indian programming available in United Kingdom
Publication:Video Age International
Article Type:Brief Article
Geographic Code:4EUUK
Date:Apr 1, 2001
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