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Staff burn midnight oil to create 08 highlights brochure.

STAFF from Liverpool agency Finch, which created the 08 brand, have been burning the midnight oil to deliver the spectacular 08 highlights brochure which was unveiled last night.

The brochure, titled Liverpool 08 - A Cultural Revelation, was the brainchild of the creative team at Finch's Covent Garden headquarters.

Earlier this year, the advertising agency beat competition from across the UK to land the prized account of promoting the city's Capital of Culture through an outdoor and London Underground poster campaign and press advertising campaign.

It beat off further national competition to win the contract to create and deliver last night's marketng material, including both highlights brochures.

Creative director Paul Brown and senior designer Richard White have spent the last 10 days working all hours as details of confirmed events were being finalised, ensuring the brochure was delivered on time.

The pair had to make sure none of the details of the programme were leaked out. Finch is run by joint managing directors Tim Crutchley and Duncan Fraser.

The award of the Culture account to a local firm is seen as a reflection of the increasing strength of the creative sector in Liverpool, which has long been overshadowed by Manchester.

The highlights brochure was written by Merseyside novelist Kevin Sampson, former manager of The Farm.


Creative director Paul Brown, left, and joint managing director Tim Crutchley with the 08 highlights brochure
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Title Annotation:Business
Publication:Daily Post (Liverpool, England)
Date:Nov 7, 2006
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