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St. Pauli Girl beer promotes Oktoberfest.

More than 150 years ago, a tradition began in Munich, Germany, that would eventually become one of the most celebrated beer festivals of all - Oktoberfest.

With the start of that famous event less than a month away, St. Pauli Girl beer and Barton Beers, Ltd., are prepared to turn on-premise establishments into Bavarian brewhouses.

To kick off the season, which officially starts on September 19 this year, Barton has developed a special St. Pauli Girl on-premise kit. Included in the package is an Oktoberfest calendar, which begins on September 1 and counts down the days until the festival begins. Also included are table tents, banners, and pennants.

Off-premise locations may also celebrate Oktoberfest with point-of-sale materials including a digital price posters, tacker signs, cooler stickers, and case cards.
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Title Annotation:Barton Beers Ltd.'s festival sponsorship
Publication:Modern Brewery Age
Date:Aug 24, 1992
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