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Sprint Offers Merchants and Holiday Shoppers a Perfect Gift; Spree(SM) Prepaid Calling Cards are Simple, Affordable and Help Bring Families Together

LAS VEGAS, Nov. 26 /PRNewswire/ -- The Spree prepaid calling card from Sprint, on display at the NACS show here is sure to be a holiday hit with merchants and consumers. Affordable and easy to use, Spree brings families together throughout the holiday season.

Spree prepaid calling cards are the perfect gift idea for parents with a son or daughter in the military overseas. They're a great stocking stuffer for college students returning to campus after the New Year.

Spree is a great gift any time you want to say, "Happy Holidays -- Call Home."

Consumers who buy Spree cards this holiday season will get 10 additional free minutes of long distance service any time of day on calls anywhere in the United States.

Between Dec. 14 and Jan. 5, callers using a $10 denomination or higher Spree card will hear a special holiday greeting when they dial the 800 access number printed on the back of the cards.

The announcement explains how they can immediately get 10 additional minutes of long distance calling time. The offer is good on Spree cards sold during the promotion period, as well as previously purchased, active cards.

"Sprint's Spree prepaid calling card is the prefect gift for virtually everyone this holiday season," said Marlene Waltz, director of prepaid card sales and marketing, Sprint. "You do not have to brave the holiday shopping crowds at the mall and you can avoid the line at the post office. Long distance is a great gift for family faraway and it does not cost a fortune to mail."

Spree cards will be packaged and designed to promote sales to regular and first-time Spree buyers. Each card will be sold with a gift envelope and a telephone cord bow.

"We are pleased to be able to supply our retailers with a product that keeps consumers sales high, increases retail store traffic, and rewards past buyers all at the same time," added Waltz. "It is a combination that is nearly impossible to find in any other retail product."

The promotion will be supported by holiday-themed point-of-sale materials and radio advertising in select markets.

Spree can be purchased in nearly 18,000 retail outlets nationwide, including major grocery and drug stores, gas and convenience stores, and college bookstores. The card can be used to make long distance calls from virtually any telephone in the United States and 84 countries around the world to virtually anyone, anywhere.

Sprint is a global communications company -- at the forefront in integrating long distance, local and wireless communications services, and the world's largest carrier of Internet traffic.

Sprint built and operates the United States' only nationwide all-digital, fiber-optic network and is the leader in advanced data communications services. Sprint has $12.8 billion in annual revenues and serves more than 15 million business and residential customers.

SOURCE Sprint
 -0- 11/26/96


/CONTACT: Rob Slemmons, 913-624-6096, or home, 913-441-2044, e-mail: rob.slemmons@qm.sprintcorp.com, or at the National Association of Convenience Stores Trade Show, Booth #3181, Beeper, 888-366-7890, Pin #3933732/

CO: Sprint ST: District of Columbia IN: TLS REA SU:

MG-LV -- NYFNSY32 -- 4093 11/26/96 06:41 EST http://www.prnewswire.com
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Date:Nov 26, 1996
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