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Sprinkles Cupcakes Make Its Big Texas Debut!

On March 26, Sprinkles Cupcakes, the Original Cupcake Bakery, Opened Its First Texas Location at the Fashionable Plaza at Preston Center

DALLAS -- Sprinkles Cupcakes, the flagship Beverly Hills cupcake boutique that has attracted legions of fans and celebrities, opened the doors to its Dallas store on Monday, March 26. The new store is located in the Plaza at Preston Center at 4020 Villanova Drive and is the first store to open outside of California.

Open less than two years, the flagship Beverly Hills cupcake boutique has a star-studded customer roster including Oprah Winfrey, Barbra Streisand, Tyra Banks, Katie Holmes and Jake Gyllenhaal--who clamor for Pastry Chef Candace Nelson's decadent pint-size confections.

After opening an outpost in Newport Beach in 2006, co-owners Candace and Charles Nelson set their sites on the Lone Star State. The new location is Sprinkles' most ambitious project yet - it is larger than both California locations and it boasts a chic cupcake bar and outdoor benches built into the faE*ade.

Two of Sprinkles' most popular flavors - Red Velvet and Strawberry - are both inspired by Charles' Southern roots. Having grown up in Oklahoma, Charles longed for the familiar cakes of his childhood. Sprinkles' modern versions conjure up those same nostalgic memories, albeit with a cosmopolitan twist: pure Belgian cocoa in the Red Velvet and real, pureed strawberries in the Strawberry. Both flavors are topped with a dollop of luscious frosting (cream cheese and strawberry buttercream, respectively) and adorned with Sprinkles' signature modern dot. Like all Sprinkles cupcakes, they are baked fresh daily from the finest ingredients available and are free of preservatives, trans fats and artificial flavors.

Sprinkles Dallas will also offer a new orange longhorn decoration, created exclusively for the Texas clientele.

A sophisticated update to an old-fashioned classic, Sprinkles cupcakes make the perfect hostess gift, birthday party dessert, wedding favor or afternoon treat. Sprinkles also sells lunchbox cupcake holders, beautiful gift boxes with brightly colored cupcake tray inserts, as well as T-shirts, baby onesies, and doggie apparel.

The new location is in the Plaza at Preston Center at 4020 Villanova Drive (telephone number: 214.369.0004). For more information please visit the website at www.sprinklescupcakes.com.
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Publication:Business Wire
Date:Mar 30, 2007
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