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CLIENT: Pfizer Animal Health, New York--Mike Layfield

AGENCY: Rhea & Kaiser Marketing Communications, Naperville, Ill.--Jim Zumwalt

MESSAGE: Every milk producer who uses antibiotics in his dairy herd has to worry about the risk of contaminating a tank of milk. By using Excenel[R] RTU, which has zero percent milk discard, a dairyman does not have to worry about contaminated milk and can have 100 percent peace of mind that he is selling quality milk.

AUDIENCE: Dairy producers who use antibiotics/penicillin to treat their dairy herds; dairy publications.

MERIT: Dow AgroSciences Canada / AdFarm

NATIONAL FINALISTS: Bayer CropScience /AdFarm New Holland North America / Colle+McVoy Bayer HealthCare LLC / Stephens & Associates Advertising BASF / Brighton Syngenta Crop Protection / Martin|Williams Bayer CropScience / Rhea & Kaiser Marketing Communications Crompton/Uniroyal Chemical / Fruehling Communications Pioneer Hi-Bred International Inc. / McCormick Company
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Title Annotation:Pfizer Animal Health marketing its products
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1U2NY
Date:Apr 1, 2004
Previous Article:Producer-funded advertising campaigns.
Next Article:Spreads-series.

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