AGENCY: Rhea & Kaiser Marketing Communications, Naperville, Ill.--Jim Zumwalt
MESSAGE: Every milk producer who uses antibiotics in his dairy herd has to worry about the risk of contaminating a tank of milk. By using Excenel[R] RTU, which has zero percent milk discard, a dairyman does not have to worry about contaminated milk and can have 100 percent peace of mind that he is selling quality milk.
AUDIENCE: Dairy producers who use antibiotics/penicillin to treat their dairy herds; dairy publications.
MERIT: Dow AgroSciences Canada / AdFarm
NATIONAL FINALISTS: Bayer CropScience /AdFarm New Holland North America / Colle+McVoy Bayer HealthCare LLC / Stephens & Associates Advertising BASF / Brighton Syngenta Crop Protection / Martin|Williams Bayer CropScience / Rhea & Kaiser Marketing Communications Crompton/Uniroyal Chemical / Fruehling Communications Pioneer Hi-Bred International Inc. / McCormick Company
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|Title Annotation:||Pfizer Animal Health marketing its products|
|Article Type:||Brief Article|
|Date:||Apr 1, 2004|
|Previous Article:||Producer-funded advertising campaigns.|