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CLIENT: Mycogen Seeds, Indianapolis--Greg Cannon

AGENCY: Bader Rutter & Associates Inc., Brookfield, Wis. --Grant Thekan

MESSAGE: There is a lot to talk about at Mycogen Seeds and we stay in tune with producers by making them part of the conversation. Producers should see themselves in the campaign as it depicts grassroots acceptance and has people talking. We stand out by standing alongside them.

AUDIENCE: 250+ acre grain corn, silage and sunflower growers in the 12 North Central states.

MERIT: BASF / Winnercomm Inc.

NATIONAL FINALISTS: Syngenta Crop Protection / Martin/Williams Pioneer Hi-Bred International Inc. / McCormick Company (2) New Holland North America / Colle+McVoy Bayer CropScience / AdFarm Bayer CropScience / Rhea & Kaiser Marketing Communications Southern States Cooperative Inc. / Barber Martin Advertising
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Article Details
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Title Annotation:Seeds Producers marketing
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1U3WI
Date:Apr 1, 2004
Previous Article:Spreads-single.
Next Article:Single-page Ad--single.

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