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Sports project wins Tamkeen contest.

A SPORTS facility that uses latest technologies to measure athletes' physical capabilities to upgrade their performance has been named this year's winning project in a prestigious business competition.

Business analyst Abdulrasool Shukralla coupled his knowledge with nutritionist and exercise physiologist Mohammed Saad to execute the idea, which was given the name 'Tamayyaz' (distinguish).

The Bahrainis won the first place prize in the Mashroo3i (My Project) initiative, which was organised by Tamkeen.

The duo also won a business plan award, which was presented to them during an awards ceremony held yesterday at the Four Seasons Hotel Bahrain Bay.

"I have given my all to win this prize and thank God I have achieved what I wanted," Mr Shukralla told the GDN upon receiving the prize.

"My friend and I have been working so hard to develop the idea and, for us, the journey to develop and improve never ends.

"Our project is to measure the physical performance of athletes and then design a special plan for them that can make them advance to a more advanced physical level."

Mr Shukralla and Mr Saad, aged 28 and 30 respectively, earned a learning trip or an internship related to their business field, as well as a cash award.

Coming in second was Body Jar, a business project to produce homemade body cosmetics without the use of chemicals.

The team, which comprises Bahrainis Sara Shehab Yusuf, Talal Aljassim, Ahmed Aljassim and Abdulaziz Aljassim, also won a marketing award.

"We realised that most products in Bahrain's markets contain chemicals so we wanted to provide an alternative that won't have a negative impact on the skin in the future," said Ms Yusuf, aged 24.

"Therefore, I travelled to Kuwait where I studied and got a certificate in natural homemade cosmetics.

"I then started the project on Instagram before I registered for the Mashroo3i initiative.

"We now sell body lotions, face scrubs and we are planning to have organic candles, perfumes and organic makeup in the future.

"Our aim is to have our own showroom which will also include a laboratory, where people will be allowed to see how we make our products."

Third place winners in the Mashroo3i initiative was Fannan by Bahraini duo Fatema Alsaad and Kawthar Aljufairi.

They designed a mobile application that allows people playing music instruments to choose the song they want to practice, mute the instrument they want to master, and play along the music track, while being recorded.

"It has been a very intense six-month period during which we worked and attended sessions," said Ms Alsaad.

"Apart from winning the third place prize, we have won friendships, gained experience and learned a lot."

Both runners-up won cash prizes, and all three teams will get a one-year free incubation opportunity supported by Tamkeen.

The three winners were among 113 teams that originally entered the six-month contest in February and were then included in a shortlisted list of 60 teams before they were selected for the final 30.

"The biggest prize everyone got out of this initiative is experience," said Tamkeen youth schemes manager Mohammed Ali Ahmadi.

"The journey did not end. Tamkeen will always be supporting the teams.

"Our aim is to have a club to have all these teams together, and will have young entrepreneurs from all over Bahrain too.

"There has been a huge improvement in the performance of teams from one year to another.

"The ideas this year are so unique and developed.

"Ninety-nine per cent of the teams have come up with ideas that fill a gap in the market.

"I would put that down to the training we have offered them during the initiative period."

shahlaa@gdn.com.bh

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Publication:Gulf Daily News (Manama, Bahrain)
Date:Aug 6, 2017
Words:634
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