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Articles from Sport Marketing Quarterly (March 1, 2017)

1-6 out of 6 article(s)
Title Author Type Words
A case of multiple (brand) personalities: expanding the methods of brand personality measurement in sport team contexts. Greenhalgh, Greg; Dwyer, Brendan; LeCrom, Carrie Case study 8334
Advances in sport sponsorship revenue forecasting: an event history analysis approach. Jensen, Jonathan A.; Turner, Brian A. Report 9339
Are fans proud of the WNBA's 'pride' campaign? Mumcu, Ceyda; Lough, Nancy Report 8463
Industry insider: Bill Powell. Nagel, Mark Interview 2233
The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation. Chang, Mark Jaewon; Kang, Joon-Ho; Ko, Yong Jae; Connaughton, Daniel P. Report 8090
Vikings defense beats Wells Fargo offense in contract dispute over signage. Osborne, Barbara 2106

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