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Articles from Sport Marketing Quarterly (December 1, 2012)

1-9 out of 9 article(s)
Title Author Type Words
A Note from the SMA President. Bennett, Gregg 617
An analysis of the motivators of Seattle Sounders FC season ticket holders: a case study. Uhlman, Blaine T.; Trail, Galen T. Case study 6825
Attracting Facebook 'fans': the importance of authenticity and engagement as a social networking strategy for professional sport teams. Pronschinske, Mya; Groza, Mark D.; Walker, Matthew 7880
Developing a pricing strategy for the Los Angeles Dodgers. Parris, Denise Linda; Drayer, Joris; Shapiro, Stephen L. Case study 6833
Development of a brand extension decision-making model for professional sport teams. Walsh, Patrick; Lee, Seungbum 8615
Editor's note. 1084
Industry insider: action sports execs. McKelvey, Steve Interview 2714
Jordan v. Jewel Food Stores, Inc.: do the shoes make the man? Goins, Jonathan 2022
Sponsorship awareness, attitudes, and purchase intentions of road race series participants. Eagleman, Andrea N.; Krohn, Brian D. 7521

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