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Spoke Software Sees Tremendous Growth; Adds 54 New Customers; On-demand Information Becoming the Standard for Lead Generation and Sales Prospecting.

SAN MATEO, Calif. -- Spoke Software today announced it has added more than 50 new customers in the last two quarters, including Adaptive Planning, Microsoft, Miller Heiman, SAP and Talisma. The company is seeing tremendous growth as more and more marketing and sales organizations are seeking new ways to gain information and access to decision makers. Spoke is driving the move to on-demand information for lead generation and sales prospecting, helping companies to shorten sales cycles and increase close rates.

Tuvox, a provider of enterprise speech applications for call centers, is another company that recently joined the move to on-demand information for sales prospecting. The company had been using an outsourced account profiling firm which was costly and required a significant time investment. Since becoming a Spoke network user, Tuvox has developed a more agile and successful marketing and sales process. Senior marketing manager, Nick Ezzo commented: "Spoke made it very easy to find the right names, instantly add those contacts into our system and get the detailed background information we need to personalize our marketing efforts."

KACE Networks, the leader in IT management solutions for mid-market organizations, also chose on-demand information for its lead generation and sales prospecting. "Our sales team has embraced the Spoke approach to prospecting. In fact, 'Spok'em' has become an action verb for us and has become a common battle cry during our weekly sales calls", said Rob Meinhardt, CEO at KACE. "With Spoke, we've been able to not only identify new prospects that closely fit our target customer profile, but also identify new contacts within existing target customers."

"Clearly there is a growing shift from the old way of lead generation - which included buying outdated, expensive data or renting proprietary lists - to a new way, enabled by Spoke, that lets marketing and sales professionals instantly tap into the exact prospect information they need, on-demand," said Frank Vaculin, CEO at Spoke. "Companies such as Daversa Partners, Electric Cloud, Convoq and many others are using Spoke's on-demand information to quickly identify and access their target buyers, saving valuable time and significant money in the process."

Spoke provides a web-based lead generation and sales prospecting service designed to help identify prospects, research leads and contact decision makers. By leveraging the power of the Spoke lead network, marketing and sales professionals can get information and access to over 30 million people at more than 650,000 companies - the largest network of its kind. Because Spoke is delivered as an on-demand application, it can be implemented immediately with full integration to leading CRM solutions, including Spoke Software is a certified partner.

About Spoke Software

Spoke delivers an on-demand lead generation and sales prospecting service for marketing and sales professionals looking to quickly identify prospects and gain access to buyers. Unmatched in scope, Spoke provides information on over 30 million people across more than 650,000 companies, giving marketing and sales teams the contact information they need to penetrate target accounts. Spoke also enables users to leverage both their company and personal networks to access key contacts within accounts. Based in San Mateo, California, Spoke Software is a privately-held company with investment from US Venture Partners, Sierra Ventures, Partech International and DCM - Doll Capital Management. For more information visit or email us at
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Publication:Business Wire
Date:Jan 30, 2006
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