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Spice Girl sale achieves pounds 146,511; RETRO REPORT September, 1998 How we covered... Edited by Tony Woolway.

THE famous Union Jack dress worn by former Spice Girl Geri Halliwell was sold at an auction for pounds 41,320 yesterday.

The former Spice Girl appeared alongside the auctioneer at Sotheby's in London to see the dress she wore at the 1997 Brit Awards sold to Peter Morton, of the Hard Rock Hotel in Las Vegas.

The price, which includes the buyer's premium of 15%, was the highest fetched in the 88-lot sale of Ms Halliwell's Spice Girl wardrobe, the proceeds of which will go to the Sergeant Cancer Care for Children charity.

After watching the dress go under the hammer, Ms Halliwell said: "Thank you so much, I really appreciate this. I am sure the children do and all their families."

The chief executive of the charity, Diane Yeo, said: "Geri Halliwell is a superstar; you could see that the moment she walked in the room. I am sure her presence made a huge difference to the money we have raised."

The sale came on the second day of a two-day auction of pop memorabilia at Sotheby's. Other items sold included a 1967 MGB Roadster, bought by Ms Halliwell with the proceeds from her first royalty cheque, which fetched pounds 8,050.

An Elvis-style rhinestone-studded outfit worn at the 1997 Billboard awards fetched pounds 4,140.

The entire 88-lot sale of Miss Halliwell's Spice Girl mementoes fetched a total of pounds 146,511. The auction was conducted by Sotheby's auctioneer and director Kerry Taylor, who afterwards explained how it had come about.

She said: "The idea for the sale was entirely Geri's, and we were contacted and asked if we were interested in holding it."

She added: "I was driven to a secret location in the countryside and was taken to a little cottage, where I was shown two rooms overflowing with boots, platforms, dresses, you name it. I was amazed by the quantity and obviously delighted."
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Publication:Western Mail (Cardiff, Wales)
Date:Sep 18, 2009
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