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Spencer F. Katt to Report for ZDTV.

PC Week's Rumor Central Gossip Columnist Claws His Way on Air

SAN FRANCISCO, July 7 /PRNewswire/ -- Spencer F. Katt, PC Week's well-known technology gossip columnist this week brings his Rumor Central column to television. The virtual feline will cough up the inside scoop in daily one-minute inserts on ZDTV, the cable channel about computing, technology, and the Internet. Spencer joins ZDTV's other virtual personalities; Tilde, host of ZDTV's Zip File, and Dash, ZDTV's Web site expert and host of Internet Tonight's "Homepage Hall of Fame" segment.

Spencer, a self-described "power meower," designed by Paul Connolly, has been a fixture in PC Week since 1984 and his Rumor Central column is also available on PC Week's Web site, With the help of software from Medialab Studio(TM), Spencer received a makeover for television that enables him to dish his dirt as a real-time performance animated character. He'll be letting the fur fly as a virtual character on ZDTV and its companion Web site,

Nancy Juliber, ZDTV's executive producer for on-air promotions and virtual media, says the tipster tabby is a natural fit for ZDTV's programming, "Spencer is fun, irreverent, and very tapped in to the latest rumors and gossip on the tech industry," she said. "Forgive me, but he's 'purrfect' for us," Juliber said.

Spencer said he took on the additional television duties to increase his exposure and his expense account. "TV types always get better treatment, but they'd better understand there's no way I'm getting a haircut," Spencer said.

ZDTV appeals to a wide range of viewers from the computer novice to the technology expert. Produced at the channel's state-of-the-art studios in San Francisco, ZDTV's programming ranges from cyber-tips and daily industry news to insightful features on emerging technologies. Specific shows include Internet Tonight, Big Thinkers, The Money Machine, Call For Help, Computer Shopper, GameSpot TV, The Screen Savers, Fresh Gear, and Silicon Spin. As an integrated Web site to ZDTV, enhances the television channel by providing dynamic, interactive programming that invites audience participation through the Internet. ZDTV, an affiliate of Ziff-Davis, is one-third owned by Vulcan Ventures.

PC Week reaches 400,000 core IT buyers at 217,000 Internet-connected sites. These buyers purchase Internet and Intranet products and services, and networking and systems products for their organizations. They have an average budget authority of $9.8 million. PC Week produces and distributes essential news, analysis and product reviews for those charged with building .com enterprises.

About Ziff-Davis Inc.

Ziff-Davis Inc., is a leading integrated media and marketing company focused on computing and Internet-related technology, with principal platforms in print publishing, trade shows and conferences, online content, television, market research and education. Ziff-Davis provides global technology companies with marketing strategies for reaching key decision-makers. Following the recent initial public offering of a new series of common stock intended to track the performance of its Internet business ZDNet (NYSE: ZDZ), the existing common stock of Ziff-Davis Inc. became a series of common stock (NYSE: ZD) intended to track the performance of the ZD Group, which includes print publishing, trade shows and conferences, education, market research and television businesses and an 84% retained interest in ZDNet.
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Publication:PR Newswire
Date:Jul 8, 1999
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