Specimen collection for electron microscopy.
(1.) O'Toole T. Smallpox: an attack scenario. Emerg Infect Dis 1999;5:540-6.
J.A. Marshall and M.G. Carton Victorian Infectious Diseases Reference Laboratory, North Melbourne, Australia @@@@21070950
WHY MORE CREDIT CARD MARKETERS ARE USING PREMIUMS
COMPANIES SPEND $23 billion annually on premium, incentive and promotion programs, and the industry continues to grow, it was announced at the Premium Show recently held in New York. Premiums are more than just inexpensive pens and watches--many different types of incentives can be offered and should be tested. A good premium can boost your response and more than pay for the added cost.
Financial service firms are among those marketers using premiums to attract and retain customers. According to Joe Laufer, director of corporate development at Hanig and Co., the company has provided many different premiums for all types of financial service firms to acquire new customers, to motivate customers to activate their accounts and to reactivate dormant accounts. Additionally, premiums are designed to keep people charging at a certain level--with programs such as Citicorp's CitiDollars program.
Besides credit card issuers, Hanig has also provided premiums to insurance companies. The premiums are used to encourage prospects to obtain a quote on auto, home or life insurance. Premiums are also used by banks to entice prospects to open a savings or checking account. Laufer has found that in a direct mail program, a good premium control can beat a premium-less control by 40 percent to 80 percent.
What premiums are currently hot? According to Laufer, one new premium that has garnered a lot of attention is the world's smallest, most powerful travel alarm clock radio. Another successful premium for Hanig has been the three-piece music system, a miniature boombox with detachable speakers. Also popular: his and hers sports watches. One of the larger premiums that has been successful is an old-time radio.
How much will a premium run you? It depends. Hanig has premiums that run from 15 cents to $10. A calculator, for example, can cost anywhere from $1 to $3 depending on the model. The his and hers watches are available for about $1 a piece. The type and price of the premium you offer should correspond with what you are trying to sell--the more you ask the customer to spend, the better the premium should be.
You should determine upfront how much you can spend on premiums to make your campaign successful--if you spend too little, you might not see a boost in response; if you spend too much, you might lose your bottom line. In offering a premium, you must walk a fine line.
In addition, make sure to check whether there are any regulations regarding the use of premiums in your industry. In banking, for example, there are rules that govern how much you can spend on premiums.
Furthermore, direct mail is not the only medium successfully employing premiums. By tailoring your script, a telemarketing effort can use premiums as an incentive to order, upsell or cross-sell. The "baby boom box," "big key calculator" and "world's smallest, most powerful travel alarm clock radio" translate well over the phone and can help boost telephone sales.
CREDIT CARD ISSUERS AND PREMIUMS
With the glut of credit card mailings going to each household, each offering more or less the same offer--a low introductory APR, no annual fee--how can you get your offer to stand out? By offering a premium, credit card issuers can entice consumers to choose and then use their cards.
But is it worth the extra expense to offer a premium? According to the May 1998 issue of Card Marketing, the total mail volume of credit card solicitations in 1997 numbered 3 billion pieces. Couple that with the lowest response level recorded (1.3 percent), and it's no wonder that credit card issuers are looking to premiums to boost response.
The premiums credit card marketers are offering run the gamut from calculators to a pound of Godiva chocolate. Does the premium have to relate to the product you are offering? It helps---a travel alarm clock premium is a good bet to entice a travel affinity card recipient--but it's not necessary. The most important aspect of this type of promotion is how desirable the premium is. "While a premium offer will almost always do better than no premium, a good premium will work better than a poor one," writes Jim Kobs in "Profitable Direct Marketing."
The standard technique that credit card issuers are using is as follows. On the outer envelope, the premium is pictured or mentioned to entice the recipient to take a closer look. Then, inside, the premium is offered if 1) the recipient sends for the card and 2) the recipient uses the card before an imposed deadline.
Why make it a two-step process? Once the card is used, it will most likely stay in the consumer's wallet, where he or she is more likely to use it again. Also, it discourages tire kickers from getting the card just to get the premium, and then never using it.
One exception to this rule is an offer from Bank One to a potential Visa card recipient. For simply receiving the card (as far as we can tell from reading the fine print), the recipient can receive a miniature alarm clock. Though the actual cost depends on the type and quantity, generally speaking, this premium is not a costly investment to acquire a new customer.
However, most credit issuers offering larger premiums and incentives to potential cardmembers require the customer to use the card before the premium is sent.
NOVUS, BANK ONE AND FIRST USA
Here are some examples of how credit card marketers have been using a wide array of premiums in recent months.
Novus Financial, the company that issues both Discover and Bravo cards, offers several different premiums to
encourage customer acquisition and card activation. A Lands' End apron and a calculator are two premiums given to customers who activate the Bravo card. Why should Bravo offer a premium? Since the Bravo card is a lesser known card than Visa, MasterCard or even Discover, a premium might be just the right nudge to introduce the card and encourage a recipient to get it.
But by far, the most enticing premiums we saw were offered by Bank One and First USA to their Platinum Visa prospects. For acquiring and activating the card, some cardmembers were offered a pound of Godiva chocolate, others a Sharp electronic organizer. Both have a high perceived value and well known brand names to strengthen the First USA/Bank One Visa offer.
In the mailing that offers a pound of Godiva choclates as a premium, the brochure states:
We choose Godiva chocolates as our special gift to you, because like the First USA Platinum Card, Godiva represents excellence unrivaled.
Godiva's reputation as a fine chocolate adds to the desirability of the offer and gives the card an added boost of exclusivity. The offer makes the prospect feel like a member of the elite and the additional touch--the indulgent gift of chocolates--makes a cardmember feel pampered.
In another First USA package, the Sharp Electronic Organizer is offered to professionals. This letter clearly employs a different tactic:
You know better than most that successfully managing a hectic professional schedule requires organization and discipline. So to help you keep control, we'll send you the Sharp Electronic Organizer ...
This effort speaks to the professional with words of understanding and offers the gift as a way to help them manage their busy schedule. In addition, this premium is desirable because it is a fairly new gadget, an electronic toy for adults that they can add to their other "toys"--such as their cellular phone and beeper.
MBNA and First USA also offer premiums to affinity card prospects. These packages have the advantage of offering premiums that are related to the affinity card that is being offered.
For example, MBNA offers hockey fans a team hat. First USA offers Philadelphia Phillies' fans a Phillies' windbreaker. MBNA offers a stadium blanket to University alumni. With these offers, like the ones above, the card must be used before the premium is sent.
And another financial service card, the debit/charge card, also uses premiums to entice existing members to use the credit option of the card (see related story in the November 1997 issue of Wh0's Mailing What!, now Inside Direct Mail). For example, CoreStates Bank offered card carriers a bag of Hershey's Nuggets if they used the credit option of their card.
How can you use premiums to help you sell your product or service? Following is a listing of companies that can help you use premiums to increase sales, instill brand loyalty, activate dormant customers and so on ...
AmeriComm Direct Marketing
1825 Blue Hills Circle Roanoke, VA 24012 Tel.: (540) 853-8185; (800) 793-2857 Fax: (540) 853-8172 Contact: Rich Keefe, VP, Mktg. BUSINESS: Prod Mfgr SVCS: Personal, Cards, Items, Stamps, Sweeps, Tokens, Snap-packs, Inline finishing CHARGE: Per M SPEC: Cons, B-to-B, Cat, Fund, Fin Svcs, Publ, Cont Progs, Insurance INF0: Broc, Smpl
Arthur Blank & Co.
225 Rivermoor St. Boston, MA 02132 Tel.: (617) 325-9600; (800) 776-7333 Fax: (617) 327-1235 Contact: Paul E Blanchard, Mktg. Mgr. BUSINESS: Custom Print Plastics SVCS: Personal, Cards, Prems CHARGE: Per M, Cost of Product SPEC: Bus, DM Agencies INF0: Broc, Cat, Smpl
Austin, Williams & Best Advertising & Marketing
40-17 Oser Ave. Hauppauge, NY 117883807 Tel.: (516) 231-6600; (888) 281-9200 Fax: (516) 434-7022 Contact: Ken Greenberg, Sr. VP BUSINESS: Prog Mgr/Agcy SVCS: Cpns, Personal, Cards, Prems, Items CHARGE: Per M/Retainer SPEC: Cons, B-to-B, Fund, Fin Svcs, Publ, Cont Progs INF0: Broc, Smpl
401 E. Main St., Georgetown, MA 01833 Tel.: (978) 352-6100 Fax: (978) 352-5955 Contact: Paul Beegan, Pres. BUSINESS: Prod Mfgr, Spec Print SVCS: Items, Order Form Envelopes MIN: 10M SPEC: Cat, Fund, Publ INF0: Smpl
Circle 7 on Info Card
1625 Crescent Circle, #105 Carrollton, TX 75006 Tel.: (972) 323-7333; (800) 878-1919 Fax: (972) 245-4721 Contact: Ed Brandt, VP, Sales/Mktg BUSINESS: Prod Mfgr, Spec Print, Affixing Co. SVCS: Cpns, Name Lbls, Cards, Prems, Piggyback labels, Integrated labels, Clean-release cards, Tipped-on & Integrated cards CHARGE: Per M SPEC: B-to-B INF0: Broc, Smpl, Test Run
Div. of Clayton-Davis & Associates 8229 Maryland Ave. St. Louis, MO 63105 Tel.: (314) 862-7800 Fax: (314) 721-5171 Contact: Irvin Davis, Pres. BUSINESS: Prog Mgr/Agcy SVCS: Video/Film Producer CHARGE: Per project SPEC: Cons, B-to-B, Fund, Fin Svcs, Publ INFO: Broc
Clayton-Davis & Assoc.
8229 Maryland Ave. St. Louis, MO 63105 Tel.: (314) 862-7800 Fax: (314) 721-5171 Contact: Irvin Davis, Pres. BUSINESS: Consult, Prog Mgr/Agcy, Spec Print, Spec Publ SVCS: Cpns, Sweeps CHARGE: Per Project SPEC: Cons, B-to-B, Cat, Fund, Fin Svcs, Publ, Cont Progs INFO: Broc
295 N.W. 199th St. Miami, FL 33169 Tel.: (305) 654-8865 Fax: (305) 654-8871 Contact: Arthur S. Averbrook, Pres. BUSINESS: Sales Promo SVCS: Cpns, Tie-ins, Value-Added, Sampling CHARGE: CPM SPEC: Cons, B-to-B, Food, Beverage, Package Goods INFO: Broc DESCRIPTION: A leader in sourcing tie-ins for national value-added promotions. Custom sampling promotions. We have worked with over 500 national brands. CLIENTS: Anheuser-Busch, Pepsi, General Mills, Pillsbury, Hormel, Corning
Circle 70 on Info Card
Div. of Standard Register P.O. Box 400 Newark, OH 43058-0400 Tel.: (800) 848-7040 Fax: (740) 929-3898 Contact: Tim Powell, Mgr. Mktg. Svcs. BUSINESS: Prod Mfgr SVCS: Full service DM CHARGE: Per M SPEC: Cons, B-to-B, Cat, Fund, Fin Svcs, Publ, Cont Progs
Concord Litho Group
92 Old Turnpike Rd. P.O. Box 2888 Concord, NH 03302-2888 Tel.: (603) 225-3328; (800) 258-3662 Fax: (603) 225-6120 Contact: William P. Nourse, Sr. VP SVCS: Cpns, Personal, Prems, Items, Stamps, Sweeps CHARGE: Per M; MIN: 10M SPEC: Cons, Fund INF0: Broc, Smpl
Corporate Sports Incentives
1 A St. Burlington, MA 01803 Tel.: (781) 229-2916; (800) 627-7547 Contact: Anne Concannon, VP, Sales BUSINESS: Prod Mfgr, Premiums & Incentives SVCS: Personal, Prems, Items, Sweeps, Prepaid vouchers for golf & skiiing CHARGE: Per M/Retainer SPEC: B-to-B, Cat, Fund, Fin Svcs, Cont Progs INFO: Broc
Creative Solutions International
7460 Lancaster Pike, ste. 6 Hockessin, DE 19707 Tel.: (302) 234-7400 Fax: (302) 234-7406 Contact: Matthew Greene, Customer Devlp. BUSINESS: Consult, Prog Mgr/Agcy SVCS: Direct Mail SPEC: B-to-B, Fin Svcs INFO: Broc, Smpl
Direct Marketing Associates
4545 Annapolis Rd. Baltimore, MD 21227 Tel.: (410) 636-6660 Fax: (410) 636-6669 Contact: Dennis Keihm, VP SVCS: Laser Imaging CHARGE: Per M SPEC: Cons, B-to-B, Cat, Fund, Fin Svcs, Publ INF0: Broc, Smpl
Eagle Direct/Eagle Graphics
3701 Shoreline Dr., ste. 100 Wayzata, MN 55391 Tel.: (612) 471-8531 Fax: (612) 471-8031 Contact: Mark J. Oestreich, Pres. BUSINESS: Prog Mgr/Agcy, Spec Print SVCS: Personal, Prems, Items, Stamps, Sweeps, Tokens, Direct Mail Printed Formats CHARGE: Per M SPEC: Cons, B-to-B, Cat, Publ INFO: Broc, Smpl
7094 Peachtree Industrial Blvd., #114 Norcross, (iA 30071-1010 Tel.: (404) 255-6377 Fax: (404) 255-6301 Contact: Mike Wittenstein, Pres. BUSINESS: Consult, Prod Mfgr, Prog Mgr/Agcy, Interactive Multimedia Agcy SVCS: Web sites, Screen savers, CD-Roms, Games CHARGE: Per Project SPEC: Cons, B-to-B, Cat INFO: Broc, Smpl
Hanig & Co.
Div. of Aspen Marketing Group 1200 Business (;enter Dr. Mt. Prospect, IL 60056 Tel.: (847) 6999090 Fax: (847) 699-2185 Contact: Maggie Moran, Account Exec. BUSINESS: Prod Mfgr SVCS: Prems MIN: 100 units SPEC: B-to-B, Cat, Fund, Fin Svcs, Publ, Cunt Progs INFO: Cat, Smpl
THE HORAH GROUP
274 Madison Ave., ste. 1401 New York, NY 10016 Tel.: (212) 684.1615 Fax: (212) 684.2037 Contact: Dick Goldsmith, Pres. BUSINESS: Prog Mgr/Agcy SVC8: Cpns, Name Lbls, Personal, Cards, Prems, Items, Stamps, Sweeps, Tokens CHARGE: Per M; MIN: 1M SPEC: Cons, B-to-B, Cat, Fund, Fin Svcs, Publ INF0: Broc, Smpl
Circle 71 on Info Card
Div. of Steinman Enterprises 330 Eden Rd. P. O. Box 1768 Lancaster, PA 17608 Tel.: (717) 291-3100; (800) 233-0107 Fax: (717) 569.2643 Contact: Dean Baker, Dir. of Sales BUSINESS: Printing SVCS: Cpns, Personal, Prems, Self-mailers SPEC: Cons, B-to-B, Cat, Fund, Fin Svcs, Publ INFO: Broc, Smpl
International Business Systems
431 Yerkes Rd. King of Prussia, PA 19406 Tel.: (610) 265-8210; (800) 220-1255 Fax: (610) 265-7997 Contact: Donna Mastrangelo, Sales Mgr. BUSINESS: Prod Mfgr, Spec Print SVCS: Sweeps, Custom continuous forms CHARGE: Per M; MIN: 50M forms SPEC: B-to-B, Fund, Fin Svcs, Publ, Cunt Progs INFO: Smpl
3 Warren Ln., P.O. Box 24 Jericho, NY 11753 Tel.: (516) 433-0859 Fax: (516) 931-4825 Contact: Herbert Stone, Dir. Sales BUSINESS: Consult, Promotional products/premiums SVCS: Prems, Sweeps, Tokens CHARGE: Per M SPEC: B-to-B, Cunt Progs INFO: Broc, Smpl
1520 Ali)any Pl., SE Orange City, IA 51041 Tel.: (712) 7374925; (800) 3694670 Fax: (712) 737-3818 Contact: Melisa Juhl, Comm. Adm. BUSINESS: Prod Mfgr SVCS: Personal, Prems, Caps, Apparel, Jackets, Ad specialties SPEC: B-to-B INFO: Broc
Div. of Media Synergies 13930 N.W. 60th Ave. Miami Lakes, FL 33014 Tel.: (305) 557-4782; (800) 445-9372 Fax: (305) 325-7989 Contact: Bill Marrale, VP, Mktg. BUSINESS: Web printing/Print On-demand SVCS: Cpns, Personal, Cards, Short run CHARGE: Web: CPM, On-demand: Cost/Impr; MIN: Web: 50M, On-demand: 1M SPEC: Cons, B-to-B, Cat, Fund, Fin Svcs, Publ, Cunt Progs INFO: Broc, Smpl
Circle 23 on Info Card
Konik & Co.
7535 N. Lincoln Ave. Skokie, IL 60076 Tel.: (847) 933-1800 Fax: (847) 933-1818 Contact: Stan Konik, Pres. BUSINESS: Premiums & Incentives SVCS: Personal, Prems, Items, Tokens CHARGE: Per pcs SPEC: Cons, B-to-B, Cat, Fund, Fin Svcs, Publ, Cunt Progs INFO: Broc, Cat, Smpl
The Linick Group
Linick Bldg. 7 Putter Ln. P. O. Box 102 Middle Island, NY 11953-0102 Tel.: (516) 924-3888 Fax: (516) 924-3890 Contact: Roger Dextor, Creative Dir., VP BUSINESS: Consult, Prod Mfgr, Prog Mgr/Agcy, Spec Print, Spec Publ, Personalized mail order, Envelopes SVCS: Cpns, Name Lbls, Personal, Cards, Prems, Items, Sweeps, Tokens, Custom premiums CHARGE: Per project SPEC: Cons, B-to-B, Cat, Fin Svcs, Publ, Cunt Progs INFO: Broc, Cat, Smpl, Free phone consultation
Div. of Market Development Group 1200 Potomac St. N.W. Washington, DC 20007 Tel.: (202) 298-9206 Fax: (202) 3389048 Contact: Tom Mays, Gen. Mgr. BUSINESS: Consult, List Bkr/Mng SVCS: Prems, Sweeps MIN: 5M name order SPEC: Cons, Fund INFO: Broc, Data Cards
Circle 24 on Info Card
The Maine Connection
903 Pendleton Point Rd. P.O. Box 285 Islesboro, ME 04848 Tel.: (207) 734-6742 Fax: (207) 734-8372 Contact: George E Hopkins, Jr., Pres. BUSINESS: Spec Print SVCS: Personal, Stamps, Sweeps, Tokens CHARGE: Per M SPEC: Cat, Fund, Fin Svcs, Publ INFO: Broc, Smpl
MEDIA SYNDICATION GLOBAL
440 Park Ave., S., Fl. 6 New York, NY 10016-8012 Tel.: (212) 683-8533 Fax: (212) 683-8207 Contact: Irene Mastriacovo, Nat'l. Sales Mgr. BUSINESS: Alternate Media SVCS: Billing statement inserts CHARGE: $40 CPM; MIN: 200M SPEC: Cons INFO: Broc
Circle 72 on Info Cord
100 Plantation Rd. New Orleans, LA 70123 Tel.: (800) 535-8810 Fax: (504) 731-7269 Contact: Theo Heller BUSINESS: Prod Mfgr SVCS: Prems SPEC: Cons, B-to-B, Cat INFO: Broc, Cat
19365 Business Center Dr., ste. 5 Northridge, CA 91324 Tel.: (818) 993-1000; (800) 423-5329 Fax: (818) 993-7572 Contact: Cathie Smith, Dir., Mktg. BUSINESS: Prod Mfgr SVCS: Prems, Items, Slide charts, Pop-ups CHARGE: Per M; MIN: 250 Units SPEC: B-to-B INFO: Broc, Cat, Smpl, Free concept sketches
1160-B South Rogers Circle Boca Raton, FL 33487 Tel.: (561) 497-4589; (800) 898-4992 Fax: (561) 997-9589 Contact: Jonathan Barash, Product Mgr. BUSINESS: Prod Mfgr SVCS: Personal, Prems, Items MIN: 100 SPEC: Cons, B-to-B, Cat, Fund, Fin Svcs INFO: Broc, Cat, Smpl
RCS Response Technologies
4201-E Stuart Andrew Blvd. Charlotte, NC 28217-1583 Tel.: (704) 522-1919; (800) 929-3198 Fax: (704) 522-9092 Contact: Joseph A. Rowell, Pres./CEO BUSINESS: Spec Print SVCS: Personal, Forms & Envelopes, DM svcs CHARGE: Per pcs; MIN: 1M SPEC: B-to-B, Fund, Fin Svcs, Publ, Cunt Progs INFO: Broc, Smpl
Reynolds & Associates
21901 Burbank Blvd. Apt. 169 Woodland Hills, CA 91367-6427 Tel.: (818) 716-4100 Fax: (818) 716-4110 Contact: EJ Reynolds, VP BUSINESS: Consult SVCS: Personal, Int'l CHARGE: Retainer SPEC: B-to-B, Cat INFO: Broc
SBF Communication Graphics
Div. of Avant Garde ENT 3747 Ridge Ave. Philadelphia, PA 19132 Tel.: (215) 226-1705; (800) 523-3307 Fax: (215) 228-4396 Contact: Larry Mills, Din Sales/Mktg. BUSINESS: Spec Print, Full service DM & promotional printing SVCS: Personal, Items CHARGE: Per M SPEC: Brokers/Agencies INFO: Broc, Smpl
201 N. 3rd St., 3rd Fl. Hannibal, MO 63401 Tel.: (573) 221-6300; (800) 325-8090 Fax: (573) 221-6535 Contact: Jim Bastian, Pres. BUSINESS: Spec Print SVCS: Personal, Cards, Items, UV Offset on all types of plastic CHARGE: Per M SPEC: B-to-B INFO: Broc, Smpl
Div. of American Marketing Ind. 10450 Holmes Rd. Kansas City, MO 64131 Tel.: (800) 848-8028 Fax: (816) 943-5160 Contact: Lori Welsh, Sales Mgr. BUSINESS: Prod Mfgr SVCS: Prems, Items, Promotional Apparel CHARGE: Per pcs. SPEC: B-to-B INFO: Broc, Cat
137 Marston St. Lawrence, MA 01841 Tel.: (978) 975-1245; (800) 225-2538 Fax: (978) 689-1888 Contact: Paul Durant, Mktg. Mgr. BUSINESS: Prod Mfgr, Spec Print SVCS: Cpns, Name Lbls, Personal, Cards, Prems, Items CHARGE: Per pcs SPEC: Cons, B-to-B INFO: Broc, Smpl
Div. of Quadro Enterprises P.O. Box 310 Hinsdale, IL 60522-0310 Tel.: (630) 986-1099; (800) 9861099 Fax: (630) 986-1089 Contact: Thomas Olson, Pres. SVCS: Cpns, Name Lbls, Prems, Items CHARGE: Per M SPEC: B-to-B, Fund, Fin Svcs INFO: Cat, Smpl
1040 Ave. of the Americas New York, NY 10018 Tel.: (212) 302-8277, ext. 3003 Fax: (212) 302-2587 C0ntaet: Marla Altberg, Sr. VP, Mktg. BUSINESS: Sweeps (Custom & Coop) SVCS: Sweeps CHARGE: Fee based SPEC: Cons, B-to-B, Cat, Fund, Fin Svcs, Publ, Cont Progs INFO: Broc
Circle 45 on Info Card
Div. of Sinclair & Rush 13515 Barrett Parkway Dr. St. Louis, MO 63021 Tel.: (314) 984-8100; (800) 949-1141 Fax: (314) 984-0021 Contact: Jennifer Bailie, Mktg. Coord. BUSINESS: Prod Mfgr SVC8: Plastic mailing tubes CHARGE: Per M SPEC: B-to-B INFO: Cat. Smpl
Web Direct Marketing
401 S. Milwaukee Ave. Wheeling, IL 60090 Tel.: (847) 459-0800 Fax: (847) 459-7378 Contact: Vernon L. Carson, Pres. BUSINESS: Spec Print SVCS: Items, Mini Catalogs CHARGE: Per M; MIN: 100M copies SPEC: Cons, B-to-B, Cat, Fin Svcs INFO: Broc, Cat, Smpl
WEBCRAFT TECHNOLOGIES, INC.
993 Lenox Dr. #116 Lawrenceville, NJ 08540 Tel.: (800) 2834044 Fax: (732) 821-3761 Contact: Greg Gaito, Din Bus. Devlp. BUSINESS: Spec Print SVC8: Cpns, Name Lbls, Personal, Cards, Prems, Items, Stamps, Sweeps, Tokens, In-line formats CHARGE:Per M SPEC: Cons, P,,to-B, Cat, Fund, Fin Svcs, Publ, Cont Progs INFO: Broc, Smpl
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96 College Ave. Rochester, NY 14607 Tel.: (716) 461-8300 Fax: (716) 4614)835 Contact: Ray DelMonte, Pres. BUSINESS: Prog Mgr/Agcy SVCS: Name Lbls, Personal, Prems, Sweeps, Teleservices CHARGE: By program SPEC: Cons, B-to-B, Publ, Cont Progs INFO: Broc
WORLD COLOR DIRECT
3500 Parkway Lane ste. 730 Atlanta, GA 30092 Tel.: (770) 448-3882 Fax: (770) 797-9856 Contact: Pamela Spain, VP, Mktg. BUSINESS: Prod Mfgr, Spec Print SVCS: Personal, Items, Stamps, Sweeps CHARGE: Per M SPEC: Cons, B-to-B, Cat, Fund, Fin Svcs, Publ, Cont Progs INFO: Broc
Circle 74 on Info Card
ABOUT THIS DIRECTORY
We mail hundreds of surveys each month: Many times, we receive no reply. Other times, we are simply unaware of some companies. If we discover obvious omissions, we fax surveys to the companies. Even so, we don't always get replies. So while basic listings are free--and we want to make each directory as comprehensive as possible--not every company gets listed. To be listed in future directories, call Kent Miller, editorial assistant/directories, at (215) 238-5223.
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|Publication:||Emerging Infectious Diseases|
|Article Type:||Brief Article|
|Date:||Nov 1, 1999|
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