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Specialty Advertising Campaign.

CLIENT: Techpac, Atlanta, GA--Darren Horst

AGENCY: Rhea + Kaiser Marketing Communications, Naperville, IL--Neil Johnson

MESSAGE: Over 'n Out Fire Ant Killer gives consumers empowerment to deliver unbeatable (implied) control they can count on.

AUDIENCE: Homeowners in key fire ant states throughout the Southeast

MERIT: Valent / archer>malmo

NATIONAL FINALISTS:

Merial Ltd. / Bader Rutter & Associates

Nestle Purina PetCare Company / Colle+McVoy

Dow AgroSciences / Bader Rutter & Associates

New Holland Agriculture / Maclay & Shoemaker Graphics

McCauley/Ridley Equine Products / Paulsen Marketing

Purina Mills, LLC / Swanson Russell

[ILLUSTRATION OMITTED]

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Title Annotation:BEST OF NAMA
Publication:Agri Marketing
Date:Apr 1, 2009
Words:83
Previous Article:Company & Association Magazines--External.
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