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Speakers for media's proactive role to educate public in post-modern era needs.

ISLAMABAD -- Speakers at a conference here on Friday underlined the need for media's proactive role to educate the general public in the post-modern era needs.

'The media needed to contribute more actively in bringing positive change in the society, which will help improve living standard of the common man,' they said in the inaugural session of the AIOU's two-day Media Conference on needs of the post-modern era.

Allama Iqbal Open University (AIOU) held the conference with an aim to highlight responsibilities of journalists in the era of modern technologies, a press release said.

Speakers including renowned columnists Sajjad Mir and Khurshid Nadeem, besides AIOU Vice Chancellor Professor Dr Shahid Siddiqui asserted that the media should address the ground realities, keeping in view the cultural and social needs of the society.

They called for having strong partnership and regular interaction between the media and academia to address the future challenges, particularly in the education sector.

Deliberating upon the theme of the two-day conference, ' Post-Modern Times: Challenges and Prospects', the speakers hoped that the event would help the young researchers to interact with senior ones to understand their future responsibilities towards the society.

The event, arranged by the AIOU's Department of Mass Communication was the part of series of activities, being arranged by the university on regular basis to highlight the importance of media in educating the people as well media-academia collaborative partnership in addressing the socio-economic problems of the society.

The conference participants from various parts of the country appreciated the vice chancellor for developing the AIOU as a vibrant educational institution, which was efficiently providing academic and literary support to its 1.3 million students across the country.

Welcoming the participants, Dr Shahid Siddique said media had emerged as most powerful social institution in the recent years for the transformation of the society.

He also highlighted the AIOU's achievements in developing the university as the country's role-model learning institution and a hub and literary and cultural activities.

The university, he said, fulfilled its duties in creating, constructing and disseminating knowledge through publication of research journals and holding of national and international conferences.

He announced that the media conference would be made a regular feature and next year, it would be arranged at the international level.

Sajjad Mir presided over the inaugural session while Khurshid Nadeem was the key-note speaker.

According to the chairman Department of Mass Communication Dr Saqib Riaz, the conference was aimed at developing academic-media linkages to serve the society through educational pursuits.

The conference during its working sessions, to be chaired by eminent working journalists and academicians would make insight into the latest trends of communication and media.

It would also discuss theoretical as well as empirical methodologies to devise appropriate strategies for policy-makers to find workable solution to address the challenges being faced by our society.

Later, in vote of thanks, Dean Social Sciences Dr Samina Awan said the university, through such events, would continue to provide a platform to youth to learn from the experience of their seniors and deliver best in practical life.
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Publication:Balochistan Times (Baluchistan Province, Pakistan)
Article Type:Conference notes
Date:Dec 23, 2017
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