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Southwest updates features on DING!

AIRLINE INDUSTRY INFORMATION-(C)1997-2006 M2 COMMUNICATIONS LTD

Southwest Airlines (NYSE: LUV) has added new features to its DING! tool, which allows customers to receive fare specials from up to ten of their favourite airports.

Anne Murray, Southwest Airlines senior director of online marketing, has stated that DING! updates are popular with its customers. The new flight specific offers reportedly create even lower fares.

The carrier said that customers have requested the option to customise airport offers sent through the tool.

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Title Annotation:Southwest Airlines Co.
Publication:Airline Industry Information
Article Type:Brief article
Geographic Code:1USA
Date:Jul 4, 2006
Words:93
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