Southwest updates features on DING!
Southwest Airlines (NYSE: LUV) has added new features to its DING! tool, which allows customers to receive fare specials from up to ten of their favourite airports.
Anne Murray, Southwest Airlines senior director of online marketing, has stated that DING! updates are popular with its customers. The new flight specific offers reportedly create even lower fares.
The carrier said that customers have requested the option to customise airport offers sent through the tool.
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|Title Annotation:||Southwest Airlines Co.|
|Publication:||Airline Industry Information|
|Article Type:||Brief article|
|Date:||Jul 4, 2006|
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