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Southwest Airlines launches gift card.

AIRLINE INDUSTRY INFORMATION-(C)1997-2005 M2 COMMUNICATIONS LTD

Southwest Airlines (NYSE: LUV) is to launch a gift card.

The airline said that from 1 November 2005 the card can be purchased and redeemed online at its web site, http://www.southwest.com.

The Southwest gift card is only available for purchase on the airline's web site, and may be redeemed at any Southwest Airlines location, such as southwest.com, a Southwest airport ticket counter, or by calling the airline's toll-free reservations line. It reportedly never expires and will not lose value over time.

The gift card can be purchased in any amount starting at USD10.

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Publication:Airline Industry Information
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 20, 2005
Words:117
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