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Southern wholesalers prepare for first Sunbelt convention.

Southern wholesalers prepare for first Sunbelt convention

Beer wholesalers from six south-eastern states will gather in Nashville, TN, August 1-5 for their first-ever multi-state conference. The Opryland Hotel will be the site of the Sunbelt Beer Wholesalers Conference and trade show that is expected to attract about 1,000 attendees, according to organizers.

The Sunbelt Conference, the newest regional organization of its kind, represents one of the fastest growing marketing areas in the country. Alabama, Florida, North Carolina, South Carolina, Tennessee and West Virginia comprise the Sunbelt Conference, expected to be the largest regional beer wholesalers conference.

August Busch III, chairman of the board, Anheuser-Busch Cos., will be the keynote speaker on an agenda that includes country music stars and nationally prominent industry issues. Lee Greenwood will appear at the opening session on Thursday, August 2. Dr. Richard Rann of the United States Chamber of Commerce, will address attendees about the national economy.

A trade show is expected to draw beer suppliers and brewery representatives to one of the finest exhibit facilities in the country. Exhibitors can expect a large audience of wholesalers and distributors from the six states, along with allied industry representatives, Sunbelt spokesperson Tootsie Kline said.

Each of the six states will their individual annual membership and board of directors meetings during the conference.
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Title Annotation:beer wholesalers
Publication:Modern Brewery Age
Date:Jul 9, 1990
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