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South African Airways launches 2015 'Go See Southern Africa' campaign.

M2 EQUITYBITES-January 7, 2015-South African Airways launches 2015 'Go See Southern Africa' campaign

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South African Airways (SAA) said it has launched the "Go See Southern Africa" campaign for both the travel trade and consumers in North America.

Go See Southern Africa is a collaborative campaign with participation from leading tour operators, destination tourism organizations, hotels and safari lodges to generate increased awareness on travel to Southern Africa.

The campaign will be featured during 2015 with various offers by SAA and the participating travel partners being promoted throughout the year. For a list of participating tour operators, visit: www.flysaa.com/cms/US/GoSeeSouthernAfrica.html. The campaign will also be prominently featured in SAA's advertising, marketing promotional programs and social media in 2015 by using the hashtag #GOSEESOUTHERNAFRICA

South African Airways (SAA) operates to 40 destinations worldwide, including daily nonstop flights from New York, and daily direct flights from Washington, DC (via Dakar) to Johannesburg.

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Publication:M2 EquityBites (EQB)
Date:Jan 7, 2015
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