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Source-Omega Launches Algae DHA Brand CereNate[TM] a Mother's Gift for Life.

Chapel Hill, NC, October 10, 2011 --( Source-Omega, a leader in international algae oil omega-3 fatty acid supplements, finished product development and private labelling, today announced creation and launch of the CereNate[TM] DHA brand.

To assist with the launch, Source-Omega provides exclusive marketing and distribution rights under Source-Omega's license and sole-source agreements to Novamed Singapore, starting January 1st 2012.

“CereNate is A Mother's Gift For Life,” said Mr Tiang Sung Ann, Director of Sales and Marketing at Novamed. Singapore has a growing economy with clinics serving Halal preferred populations seeking vegetarian capsules for omega-3 oils. CereNate conforms to international standards to provide 300mg DHA for pregnant and nursing women. In Singapore, it will be the first DHA product made entirely from plant-based sources. Tiang and Novamed bring ten years of corporate experience serving the omega-3 markets in Singapore.

The 300 mg dosage basis comes from World Health Organization (WHO) recommendations and the 1999 workshop sponsored by the National Institutes of Health (NIH) and the International Society for the Study of Fatty Acids and Lipids (ISSFAL).

Source-Omega's launch seeks to provide pure, sustainable omega-3 use innovations, access and solutions to all of the world's people. The purity of algae oil helps make it a leading DHA source for prenatal supplements and infant formula products in the USA.

CereNate - A Mother's Gift for Life(SM) is rich in Docosahexaenoic Acid (DHA) along with other balanced nutritional lipids present in the oil that are also in breast milk. The natural triglyceride oil Supplement Facts claim 300mg DHA n3, 10mg EPA n3 and 100 mg DPA n6, all important components of human breast milk and brain cells. A Mother's Gift for Life means that DHA is obtained through the mother to nourish the baby before and after birth.

CereNate is sold in quantities of 30 one-per-day capsules per bottle. “For pregnant and nursing mothers, 300 mg DHA is the exact daily omega-3 intake recommended in Singapore” said Dr Scott Doughman, Ph.D., CEO and Chief Scientific Officer at Source-Omega.

“Many wonder why algae oil DHA is recommended over other DHA sources,” said Dr Doughman. “This naturally derived algae DHA source and dose is effective for DHA transfer from the mother to the child through the mother's diet. Since DHA is known to be 80 percent of all the omega-3s in the human body, it is also the main omega-3 building block in the developing brain. The mother is supported by this pure DHA oil, particularly during the 3rd trimester and when breast feeding. Our goal is to provide a supplement for this naturally occurring process to ensure the mother has sufficient DHA levels to support the developing baby,” Doughman concluded.

Docosahexaenoic Acid (DHA) is the longest and most abundant omega-3 fatty acid in the human body and brain. Mothers are able to synthesize DHA from certain foods and will normally obtain an average of about 100 mg DHA daily from the diet; however, DHA is recommended for pregnant and nursing mothers at 300 mg daily.

To make new cells and cell membranes, long chain fatty acids are needed. Long chain omega-3 fatty acids, particularly DHA, are significant components of cell membranes. DHA is also the most difficult to obtain from the diet alone. Because DHA is the omega-3 fatty acid most needed in a mother's milk by the baby, a balanced diet rich in DHA supports the mother, especially during the third trimester and while breast feeding.

CereNate fits the Source-Omega company mission and complies with practically all cultural and religious food specifications all around the world, including most country specific regulatory bodies. The oil contains no fish and no animal products, no wheat, gluten, yeast, soy, hexane, or dairy products, and it has no fragrance, dye or colouring, no PCBs, heavy metals or radioactive elements.

CereNate[TM] is proudly manufactured in the USA by Source-Omega in compliance with good manufacturing practices (GMP) as determined by the U.S. Food & Drug Administration (FDA) and in facilities certified by the FDA. Source-Omega is headquartered in Chapel Hill, North Carolina. It was founded in October 2007, and is a member of the Global Organization for EPA and DHA (GOED).


Contact Information:

Source-Omega, LLC

Gene Wolf


Contact via Email

P.O. Box 5208

Chapel Hill, NC 27516

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Copyright 2011 Gale, Cengage Learning. All rights reserved.

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Geographic Code:9SING
Date:Oct 10, 2011
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