Printer Friendly launches 'It's yours' campaign.

Online retailer has rolled out a new campaign celebrating the launch of its new tagline 'It's yours'.

Airing across the company's digital channels, the lm is the work of Good People and has been directed by Ali Ali, with Pierre Mouarkech workingas director of photography and post- production by Lizard.

The launch of the campaign follows the largest-ever fundraising in the region's e-commerce space, with raising $275 million from a funding round with investors to support its future growth. serves customers in Saudi Arabia, the United Arab Emirates and Egypt but last year began delivering to customers in Oman, Qatar and Bahrain. was founded in 2005 by Ronaldo Mouchawar.

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Publication:Campaign Middle East
Date:Mar 20, 2016
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