Printer Friendly

Sotheby's introduces computerized brochure.

Sotheby's International Realty has developed and implemented a computerized Brochure Information Display system (BID). Tailored specifically for (and offered exclusively through) Sotheby's brokerages and affiliates, BID provides the vast SIR network with an easy and effective means of segmenting and viewing its world wide inventory of properties. This announcement comes from Stuart N. Siegel, president and managing director of Sotheby's International Realty, the luxury residential real estate marketing and brokerage company.

Operating on a specially equipped computer, BID displays high resolution photos and information for properties listed by Sotheby's world wide. The system is so easy to use that even those not familiar with computers can operate BID on their own without training or guidance.

Beginning with a screen showing a color-coded map of the world, a client can touch the screen or click a mouse, and select any region he or she is interested in. Responding to the system's prompts and touching successive screen, the client can then choose to focus in on a specific country, state or even city, and begin the brochure slide show for the area selected. Once the slide show has begun, the viewer is free to pause on a specific property and access more information including additional photography, a brief description, and information on the Sotheby's International Realty brokerage office or local affiliate handling the property.
COPYRIGHT 1993 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Sotheby International Realty develops computerized Brochure Information Display system
Publication:Real Estate Weekly
Date:Feb 17, 1993
Previous Article:5 East Side co-ops select manager.
Next Article:Malkin, Rose join for major purchase.

Related Articles
Sotheby's chooses Stan Herman & Asso.
Klemm selected by Sotheby's as new exclusive affiliate.
Sotheby's selects new No. California affiliate.
Competing residential firms unite to electronically exchange information.
Sotheby's Realty group sold to Cendant Corp. for $100M.
Realtor is star of the show.
Storied William Pitt agency to join Sotheby's.
Sotheby's keeps on growing.
Two tri-state firms sign on with Sotheby's network.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters