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Sorted: THE CHARITY LEECH.

Byline: Andrew Penman & Michael Greenwood

THE highlight of the annual breast cancer awareness month in October is the glitzy Pink Ribbon Ball. But riding on the coat-tails of the fine event is the utterly unrelated Pink Ribbon Magazine.

It rakes in a fortune on advertising, which then goes into the pockets of the publishers rather than breast cancer campaigns. The magazine is run by Peter Vahdaty, 33, director of Pacific Media Active.

Last year's magazine was just as dodgy, being produced by Pacific Media UK, which crashed with debts of pounds 400,000.

As we revealed, leading charities Breakthrough Breast Cancer, Breast Cancer Care and Breast Cancer Campaign refuse to have anything to do with Vahdaty's companies.

CAPTION(S):

CASHING IN: Vahdaty
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Title Annotation:Features
Publication:The Mirror (London, England)
Date:Dec 27, 2002
Words:122
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