Printer Friendly

Sony to Showcase Next Generation Displays (Prototype) at 2007 International CES - OLED TV, Laser Projection TV, and 82inch LCD TV.

Tokyo, Japan, Jan 8, 2007 - (JCN Newswire) - Sony is exhibiting the following prototype TVs featuring newly developed technologies from January 7th 2007, at "2007 International CES", Las Vegas. This will broaden the possibilities for future next generation TVs.


Sony will be demonstrating extremely slim, approximately 3mm depth with 11inch and less than 10mm depth with 27inch (when thinnest part of the body is measured), next generation TV displays, with high contrast, wide color gamut, quick response time, incorporating OLED (organic light emitting diode) technology. There are two prototype models, 27inch TV with Full HD panel (resolution: 1920 x 1080) and 11inch TV with wide-SVGA panel (resolution: 1024 x 600). The prospect of mass production of the panels for smaller size OLED TVs is close to be cleared, and development on the panels for middle / larger-sized is currently under development.

82inch LCD TV

82inch large and full HD (resolution 1920 x 1080) screen that adopts 120Hz motion compensation technology and 10-bit panel. This delivers an increase in the television's gradation level, and effectively eliminates image blurring, for example when watching sports footage. In addition to the commonly acknowledged advantages of LCD TV, such as low power consumption and higher picture quality, the model adopts LED backlight which enables wider color gamut.

Laser Projection TV

Laser projection TV using SXRD display device that realizes wider color gamut and high contrast. Furthermore, due to the laser durability, customers are not required to exchange the light source over time. The model size is 55inch with a depth of just 273mm (monitor only), realizing full HD resolution (1920 x 1080). Sony will continue to pursue both design and technology development in seeking to further enhance its projection TVs lineup.

For more details on the Sony Electronics CES 2007 Virtual Press Kit, please visit .

About Sony

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading personal broadband entertainment company in the world. Sony recorded consolidated annual sales of approximately $67 billion for the fiscal year ended March 31, 2005. Sony Global Web Site:

Source: Sony

Sony Corporation
George Boyd

Copyright [c] 2007 JCN Newswire. All rights reserved. A division of Japan Corporate News Network K.K.
COPYRIGHT 2007 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:JCN Newswires
Date:Jan 8, 2007
Previous Article:Sony Proposes New 'x.v.Color' Brand Name for Promoting 'xvYCC' Standard for Wider Color Space in Moving Images.
Next Article:Sharp Develops 108V-Inch LCD TV, the World's Largest - Dramatic Expansion in the Range of Screen Sizes for LCD TVs.

Related Articles
OSRAM Opto Semiconductors at the Society for Information Display 2005.
Samsung Electronics Develops World's First 40-inch a-Si-based OLED for Ultra-slim, Ultra-sharp Large TVs.
Samsung Showcases Cutting-Edge LCD TV Developments at SID Including Largest LCD Panel, First 40'' OLED and Advanced Back Lighting Technology.
Samsung Showcases Largest Premium LCD, OLED and Plasma Displays at Company's Global Road Show.
Sony Prototypes 82-inch LCD TV Supporting New Video Color Space Standard xvYCC.
LG.Philips LCD Showcases Cutting-Edge Suite of LCDs at CES 2007.
Sharp Develops 108-Inch LCD TV, the World's Largest.
Sharp Develops 108V-Inch LCD TV, the World's Largest - Dramatic Expansion in the Range of Screen Sizes for LCD TVs.
Liquid-Crystal Technology, OLEDs Highlight Program for Display Week 2007.
Universal Display Corporation And LG.Philips LCD Demonstrate Active-Matrix OLED Display on Flexible Metal Foil At 2007 SID Conference and Symposium.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters