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Sony joins forces with BSkyB to promote high definition TV.

LONDON, Dec. 21 Kyodo

Sony United Kingdom Ltd. has joined forces with satellite broadcaster BSkyB to promote high-definition television via a combined Sony HDTV set and Sky HD set-top box package, the two companies said Wednesday.

Sky is due to expand its service to launch a broad package of HD channels across Britain at the beginning of 2006, including sports, movies, entertainment, documentary and arts channels, and is relying on the collaboration with Sony to help it sell 2 million sets in the coming year.

At the unveiling of the huge advance in picture and sound quality, both Howard Stringer and James Murdoch, Sony Corp.'s and Sky's chief executives, were present, uniting two of the biggest international names in the home entertainment industry.

''Sky and Sony are two strong brands coming together to give customers the best possible HD experience. Sony is the leading brand in HD sets and a great company to work with for the launch of Sky HD,'' Murdoch said.

Stringer was equally positive speaking of the full potential of high definition finally being realized, stating, ''Until today we have labored under a Catch 22. If the industry didn't produce and broadcast in HD, the consumer would be reluctant to purchase HD televisions or equipment.''
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Publication:Japan Consumer Electronics Scan
Date:Dec 27, 2005
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