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Sony announces launch of world's biggest singing show.

Mumbai, May 28 (ANI/Business Wire): Sony Entertainment Television today unveiled 'X Factor India' the Indian version of the No.1 singing show globally X Factor.

A worldwide phenomenon, THE X FACTOR is a competition series developed by Simon Cowell that gives viewers the opportunity to help choose the next musical megastar.

THE X FACTOR is a runaway hit in 24 countries with over 500 million viewers, the Big Daddy of all singing shows in size and scale.

The show will showcase Xtraordinary talent from across the length and breadth of the country like never seen before.

The X Factor India, a show, lavishly mounted in exotic locales and spectacular sets raises the bar and takes the initial auditions to an exciting and explosive new level as the hopefuls will audition not only for the judges, but also in front of a live audience of thousands in venues across the country.

The concert-like atmosphere will bring a new dimension to the performances, giving the contestants an opportunity to prove they have the whole package - vocal ability, charisma and stage presence - from the moment they step on stage.

Those contestants who survive the first auditions graduate to "boot camp" and will then be divided into three categories: 16 - 25 years, individuals over 25 years and groups.

Produced by Freemantle India, THE X FACTOR proven ratings success story, across the globe with the recent U.K. finale capturing a phenomenal 20 million viewers. (ANI)

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Publication:Asian News International
Geographic Code:9INDI
Date:May 28, 2011
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