Sony Computer Entertainment (Europe) formally established; company to manage PlayStation business in Europe.
The formation of Sony Computer Entertainment (Europe), which will be responsible for the European introduction of Sony's new 32-bit, CD-based video game system, the PlayStation, completes Sony Computer Entertainment's business structure in Japan, the United States and Europe.
Heading Sony Computer Entertainment (Europe) will be Chris Deering, formerly executive vice president of sister Sony company Columbia TriStar Home Video International, which has been Sony Electronic Publishing Europe's distribution partner in a number of European countries.
Coming off a record year at Columbia TriStar Home Video International, Deering will assume the role of president, Sony Computer Entertainment (Europe), and will report directly to Jonathan Ellis and Ian Hetherington, joint managing directors, Sony Electronic Publishing (Europe), who report to Olaf Olafsson, president, Sony Electronic Publishing Co.
Sony Computer Entertainment (Europe) will have headquarters in London.
"I'm very pleased that the organizational structure of Sony Computer Entertainment in Japan, the United States and Europe is now complete," said Toshio Ozawa, president, Sony Computer Entertainment.
"Under the first-class management of Steve Race at Sony Computer Entertainment of America, and with Chris Deering at the helm of Sony Computer Entertainment (Europe), I'm confident that we are on our way to a successful launch of the PlayStation in the U.S. and Europe later this year," said Olafsson.
The PlayStation was released in Japan in December with resounding success -- 100,000 units sold on day one. The PlayStation will be released in Europe and the United States in 1995.
"Chris' appointment is the culmination of our efforts in establishing Sony Computer Entertainment operations in Europe. This has been a continuous process of corporate development since Sony's acquisition of Psygnosis in 1993," said Hetherington.
"With Chris' pan-European distribution experience, global perspective and extensive experience within the entertainment software industry, we have now achieved a critical element in assuring a successful European launch," Ellis added.
"I hope to make a very important contribution to what I believe is a tremendously exciting venture," said Deering. "The PlayStation is a unique opportunity for Sony to marry its entertainment and technology assets into a breakthrough home video game product."
Sony Computer Entertainment, based in Tokyo, is the headquarters of the PlayStation platform. The company develops and manufactures the PlayStation console for worldwide distribution, and produces and markets PlayStation software for the Japanese market.
Sony Electronic Publishing creates, produces and distributes interactive video game and computer-based multimedia software for international business, entertainment and educational markets. With headquarters in New York, the company has operating divisions throughout the United States and Europe.
Sony Electronic Publishing, together with Sony Pictures Entertainment and Sony Music Entertainment, is a subsidiary of Sony Software Corp., a subsidiary of Sony Corp. of America.
CONTACT: Sony Electronic Publishing Co.
Jeffrey Fox, 310/449-2371
Sony Computer Entertainment Inc.
Mark Kato, 3-3475-7309
Sony Electronic Publishing/Europe
Alan Welsman, 071-911-8648